Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale?

Journal of Retailing - Tập 92 - Trang 56-64 - 2016
Henrik Hagtvedt1, Vanessa M. Patrick2
1Carroll School of Management, Boston College, Fulton Hall 450D, 140 Commonwealth Avenue, Chestnut Hill, MA 02467, United States
2C.T. Bauer College of Business, University of Houston, 385J Melcher Hall, Houston, TX 77204, United States

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