Getz and Intel go on‐line

Strategic Direction - Tập 20 Số 1 - Trang 13-15 - 2004

Tóm tắt

When people in Michigan had hard‐wearing outdoor clothing on their shopping list, it’s a good bet they’d be off to Getz’s family‐run store which had been in business for the past 100 years and had built up trust between generations of customers and suppliers. Getz had been retailing their comprehensive lines of good‐quality clothing before many of their present‐day customers were born, and they’d even been doing business with some of their current suppliers for 60 to 80 years.

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Tài liệu tham khảo

Chen, L., Haney, S., Pandzik, A., Spigarelli, J. and Jesseman, C. (2003), “Small business Internet commerce: a case study”, Information Resources Management Journal, Vol. 16 No. 3, pp. 17‐41, ISSN 1040‐1628.

Phan, D.D. (2003), “E‐business development for competitive advantages: a case study”, Information & Management, Vol. 40 No. 6, pp. 581‐90, ISSN 0378‐7206.

Ratnasingam, P. and Phan, D.D. (2003), “Trading partner trust in B2B e‐commerce: a case study”, Information Systems Management, Summer, Vol. 20 No. 3, pp. 39‐51, ISSN 1058‐0530.

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Strategic Direction

Tập 20 Số 1

13-15

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