Gamification and Mobile Marketing Effectiveness

Journal of Interactive Marketing - Tập 34 - Trang 25-36 - 2016
Charles F. Hofacker1, Ko de Ruyter2, Nicholas H. Lurie3, Puneet Manchanda4, Jeff Donaldson5
1Florida State University College of Business, 821 Academic Way, Tallahassee, FL 32306-1110, United States
2Cass Business School, City University London, 106 Bunhill Row, EC1Y 8TZ London, UK
3University of Connecticut, School of Business, 2100 Hillside Road, Unit 1041, Storrs, CT 06269-1041, United States
4Ross School of Business, University of Michigan, 701 Tappan Street, Ann Arbor, MI 48109-1234, United States
5GameStop, Inc., 625 Westport Pkwy, Grapevine, TX 76051, United States

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