Functional equivalence in cross‐cultural consumer behavior: Gift giving in Japan and the United States
Tóm tắt
Từ khóa
Tài liệu tham khảo
Befu H., 1968, Japanese culture & behavior, 208
Befu H., 1971, Japan: An anthropological introduction
Belk R. W., 1979, Research in marketing, 95
Belk R. W., 1983, Cultural & historical differences in concepts of self and their effects toward having & giving, Advances in Consumer Research, 10, 753
Bellenger D. N., 1976, Qualitative research in marketing
Boas F.(1897).The social organization and the secret societies of the Kwakiutl Indians. Washington DC: Report of the U. S. National Museum.
Campbell D. T., 1964, Cross‐cultural understanding, 308
Christopher R. C., 1983, The Japanese mind
Fern E. M., 1983, Advances in Consumer Research, 121
Grobsmith E. S., 1981, The changing role of the giveaway ceremony in contemporary Lakota Life, Plains Anthropologist, 26, 75, 10.1080/2052546.1981.11909024
Green R. T.&White P. D.(1976). Methodological considerations in cross‐national consumer research.Journal of International Business Studies Fall/Winter 80–88.
Lee O., 1984, Smaller is better: Japan's mastery of the miniature
Nakane C., 1970, Japanese culture and behavior: Selected readings, 155
Neisser M., 1973, The sense of self expressed through giving and receiving, Social Casework, 54, 294, 10.1177/104438947305400506
Oberg K., 1937, The social economy of the Tlingit Indians
Percy L., 1983, Advances in Consumer Research
Richins M.(1986).Cross‐cultural analysis in consumer behavior research. [Working paper.] Louisiana State University.
Schneider H., 1974, Economic man
Schneider M. J., 1981, Aspects of Mandan/Hidatsa giveaways, Plains Anthropologist, 26, 43, 10.1080/2052546.1981.11909020
Shurmer P., 1971, The gift game, New Society, 19, 1242
van Raaij W. F., 1977, Advances in Consumer Research, 693