From 1086 and 1984: direct marketing into the millennium
Tài liệu tham khảo
Barlow R., 1992, Retail Control, 29
Bigg, A. (1994), Techno Tactics Campaign, 8 July, p.37-38.
Borden N., 1964, Journal of Advertising Research, 2-7 June.
10.1108/02634509410064150
Cowling A.B., IDM Symposium, May.
10.1108/07363769610130855
Di Talamo, 1995, Marketing Week, 24, 25
Donovan J., 1996, Marketing Week, Customer Loyalty, 8 February
Durr J.L., 1989, Direct Marketing, 48
10.1080/0267257X.1994.9964287
Evans M., 1996, Journal of Database Marketing, 3, 250
10.1080/13527269600000004
Evans M., 1997, Journal of Database Marketing.
Fletcher K., 1996, Journal of the Market Research Society, 38, 145, 10.1177/147078539603800205
Fletcher K., 1990, Quarterly Review of Marketing, 7
Goften K., 31 October
Henley Centre, 1978, Planning Consumer Markets
Humby C., 1996, Marketing, 18, 34
Humby C., 1996, Marketing, 21, 41
Institute of Direct Marketing, 1995, Planning and Analysis, Module, 1, 1
Kitchen P., 1986, International Journal of Advertising, 5, 343, 10.1080/02650487.1986.11106986
Leggit D., 1997, Marketing, 3, 23
Long G., 1992, Marketing Education Group Conference Proceedings, Salford, July.
McCarthy E.J., 1960, Irwin Professional
Mitchell A., 1996, January.
O'Malley L., 1996, Journal of Marketing Management.
Parkinson S., 1994, The Marketing Book, Butterworth-Heinemann, 18
Patron M., 1996, Journal of Database Marketing, 4, 8
Patterson M., 1996, Journal of Targeting, Measurement and Analysis for Marketing, 4, 201
Rees P., 1997, Summer.
Rossenberg L.J., 1989, Journal of Consumer Marketing, 45
Sargeant P., 1996, The UK list industry, lecture to IDM students
10.1016/0024-6301(88)90102-1
Shaw R., 1988, Database Marketing
Smith, G. (1997), Letter to IDM Members, 4 September, p.1.
Walker J., 1996, Precision Marketing, 6, 18
