Firms who drive for a better world

Strategic Direction - Tập 28 Số 5 - Trang 26-29 - 2012

Tóm tắt

PurposeThis paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsCorporate social responsibility (CSR) is no longer seen as a contradiction in terms. Many companies understand that what they do is an intrinsic part of society and that they do have responsibilities. It's also true, of course, that they will sometimes see that good forms of corporate behavior will pay dividends in the long run.Practical implicationsThe paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Từ khóa


Tài liệu tham khảo

Beard, A. and Hornik, R. (2011), “It's hard to be good”, Harvard Business Review, November, pp. 88‐96, ISSN 0017‐8012.

Kanter, R.M. (2011), “How great companies think differently”, Harvard Business Review, November, pp. 66‐78, ISSN 0017‐8012.

Lagoarde‐Segot, T. (2011), “Corporate social responsibility as a bolster for economic performance: evidence from emerging markets”, Global Business and Organizational Excellence, November/December, pp. 38‐53, ISSN 1932‐2062.

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Strategic Direction

Tập 28 Số 5

26-29

Thông tin tác giả