Factors Affecting Trust in Market Research Relationships

Journal of Marketing - Tập 57 Số 1 - Trang 81 - 1993
Christine Moorman1, Rohit Deshpandé2, Gerald Zaltman3
1Assistant Professor of Marketing, Graduate School of Business, University of Wisconsin—Madison.
2Professor of Marketing, Amos Tuck School of Business Administration, Dartmouth College.
3Professor of Marketing, Graduate School of Business Administration, Harvard University.

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Journal of Marketing

Tập 57 Số 1

81

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