Evolutionary implications for touchpoint planning as a result of neuroscience: A practical fusion of database marketing and advertising

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The illustration can be seen as a duck or rabbit.

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See for example case studies by Jenkinson, A. and Sain, B. on Centre for Integrated Marketing, www.IntegratedMarketing.org.uk : (2003) Lush, the scent of success; (2003) The Automobile Association: how a big idea put the AA back together; 2003 Specsavers — An Innovative Integrated Marketing Model; (2005) Amazon: bonding customers with integrated service.

See for example case studies by Jenkinson, A., and Sain, B. in PMA Educational Foundation (2005, no editor noted) ROI of Integrated Marketing, Sainsbury's, Little Ones; Jenkinson, A., Sain, B. (2005). SEEBOARD Energy, Integrated Marketing transforms the brand fortunes, AOL: redefining marcoms, New York.

Jenkinson, A., Sain, B. and Bishop, K. (2005) ‘Optimising communication for charity brand management’, International Journal of Voluntary Sector and Nonprofit Marketing, Vol.10, pp.1–14.

Jenkinson, A. (2006) ‘Planning and evaluating communications in an integrated organisation’, Journal of Targeting, Measurement and Analysis for Marketing, Vol.15, No.1, pp.47–64.

Jenkinson, A. and Sain, B. (2004) ‘WRC, on track to being a top sports entertainment brand’, Centre for Integrated Marketing, www.IntegratedMarketing.org.uk .

Razeghi, A. J. and Calder, B. J. (2003) ‘Using interaction maps to create brand experiences and relationships’, in: Iacobucci, D. and Calder, B. (eds.) ‘Kellogg on integrated marketing’, John Wiley & Sons, Hoboken, NJ, pp.39–53.

Fortini, L. (2003) ‘Integrated marketing and the consumer experience’, in: Iacobucci, D. and Calder, B. (eds.)‘Kellogg on integrated marketing’, John Wiley & Sons, Hoboken, NJ, pp.54–89.

Jenkinson, A. (1995) op. cit., pp 248–258 and 290–291.