Đánh giá các chương trình logistics đảo ngược: một đề xuất về việc chính thức hóa quy trình

Emerald - 2011
Stefan E.Genchev1, R.Glenn Richey2, Colin B.Gabler3
1Department of Marketing, College of Business Administration, University of Central Oklahoma, Edmond, Oklahoma, USA
2Department of Management and Marketing, Culverhouse College of Commerce, University of Alabama, Tuscaloosa, Alabama, USA
3Department of Management and Marketing, Culverhouse College of Commerce and Business Administration, University of Alabama, Tuscaloosa, Alabama, USA

Tóm tắt

Mục đíchCác nhà cung cấp, nhà sản xuất, nhà bán buôn và nhà bán lẻ vẫn coi logistics đảo ngược (RL) là "cái ác cần thiết" trong hoạt động hàng ngày của họ thay vì là cơ hội để cải thiện hiệu suất trong tương lai. Đồng thời, một chương trình RL được cấu trúc tốt có thể tạo ra giá trị gia tăng đáng kể và ảnh hưởng tích cực đến lợi nhuận. Dựa trên việc điều tra sâu sắc các chương trình RL thuộc loại tốt nhất được triển khai trong thực tế, mục đích của bài báo này là cung cấp một phương pháp lập biểu đồ quy trình có cơ sở để đánh giá trạng thái phát triển chương trình và, có khả năng, xác định các lĩnh vực cần cải thiện ở nhiều công ty trong các ngành khác nhau.Thiết kế/phương pháp tiếp cậnNghiên cứu hiện tại sử dụng phương pháp nghiên cứu định tính phong phú dựa trên sự kết hợp giữa việc xem xét kỹ lưỡng tài liệu hiện có và nhiều nghiên cứu thực địa. Các phát hiện từ nghiên cứu hiện có, các cuộc phỏng vấn bán cấu trúc và quan sát tại các địa điểm công ty, cùng với tài liệu liên quan đến RL tại những công ty đó, cung cấp nền tảng cho sự phát triển của công cụ đánh giá.Những phát hiệnMặc dù có sự biến đổi đáng kể trong cách các công ty thiết lập các chương trình RL của họ, nhưng một số quy trình chung vẫn nổi bật. Việc chính thức hóa những quy trình và hoạt động liên quan trở thành yếu tố phân biệt trong việc phát triển và triển khai chương trình RL. Hơn nữa, việc cung cấp cấu trúc cho nỗ lực RL giúp các công ty kiểm soát một cách chiến lược giá trị gia tăng liên quan.Tính mới/giá trịBài báo giới thiệu việc chính thức hóa quy trình như là điều kiện cần thiết cho việc phát triển và triển khai các chương trình RL. Phương pháp lập biểu đồ quy trình có cơ sở, dựa trên điều tra định tính trong các tình huống kinh doanh thực tế, nhằm thu hẹp khoảng cách giữa phát triển lý thuyết và hướng dẫn thực tiễn cho các hoạt động RL thuộc loại tốt nhất.

Từ khóa


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