Tóm tắt
PurposeDescribes intercultural training and cross‐cultural awareness training at Europe Arab Bank.Design/methodology/approachExplains the reasons for the training, the form it took and the results it has achieved.FindingsHighlights some of the practical tools needed to reduce cross‐cultural misunderstanding and encourage positive cross‐cultural working.Practical implicationsDetails how the bank benefited from better understanding of the cultural challenges facing multicultural workplaces.Social implicationsPoints up the importance of intercultural awareness in modern, multinational workplaces.Originality/valueArgues that developing the global‐leadership skills of international managers is key for any organization to succeed in a constantly changing and competitive environment.
