Estimating marketing persistence on sales of consumer durables in China

Journal of Business Research - Tập 55 - Trang 337-342 - 2002
Ming Ouyang1, Dongsheng Zhou1, Nan Zhou1
1Department of Marketing, City University of Hong Kong, 83 Tat Chee Avenue, Kowloon, Hong Kong, People's Republic of China

Tài liệu tham khảo

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