Empirical Insights into British Countertrade with Eastern Bloc Countries
Tóm tắt
Countertrade is a widely prevalent mode of trading among Eastern bloc nations. Countries and companies which wish to export to them can gain a strong competitive edge by incorporating a willingness to countertrade into their product offering. This article reports findings regarding the perceptions of benefits and problems held by British executives whose companies do practice countertrading with Eastern bloc customers. It also sheds some light on why the incidence of East‐West countertrade appears to be inaeasing.
Từ khóa
Tài liệu tham khảo
Asiwaju G., 1986, Countertrade and Barter Quarterly, 3, 51
Bates C., 1986, International Marketing Review, 1, 1
Bracher R.N., 1984, The Banker, 69
Cho K.O., 1987, Management International Review, 27, 50
Dizard J.W., 1983, Fortune, 7, 88
Downey A., 1985, International Financial Law Review, 4, 12
Economist Intelligence Unit, 1985, Special Report No. 174.
Ford J.G., 1986, Report on Countertrade
Hammett M.A., 1985, Scottish Bankers' Magazine, 23
Herzfeld E., 1987, Journal ofBusiness Law, 196
Kaikati J.G., 1981, Journal of International Marketing, 1, 29
Minis R., 1986, Journal ofInternational Business Studies, 27, 27
Organisation, 1981, East-West Trade: Recent Developments in Countertrade
Paliwoda S.J., 1981, Department of Management Sciences Occasional Paper No. 8105
Rugman A.M., 1986, International Business: Firm and Environment
United Nations Economic Commission for Europe, 1979, TRADE/R385, 9 November.
Verzariu P., 1985, Countertrade: Barter and Offsets
Yoffie D., 1984, Harvard Business Review, 62, 8