Emotions in consumer behavior: a hierarchical approach

Journal of Business Research - Tập 58 Số 10 - Trang 1437-1445 - 2005
F.J.M. Laros1, Jan‐Benedict E.M. Steenkamp1
1Marketing Department, Tilburg University, P.O. Box 90153, 5000 LE Tilburg, The Netherlands

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