Embodiment experience in some orientational metaphors in English and Vietnamese newspapers

The article aims to investigate the impact of embodiment theory by Lakoff & Johnson on some orientational metaphorical structures identified through the examining of some official electronic newspapers in the UK and Vietnam. Based on the data collected via the use of Metaphor Identification Procedure by Kovecses, the article has made an illumination over the operation and determination of embodied experiential principles on human’s mind, which sets foundation for mankind’s conceptualization about the world through their interactive experience with their surrounding environment. Based on acquired explanations about embodiment experience, the article has proposed some initial conclusions about embodiment in metaphorical expressions which include both universality and peculiarity in language & culture of a nation.