Thị Trường Điện Tử Trong Điều Kiện Oligopsony và Tiếp Thị Quan Hệ – Một Khám Phá Thực Nghiệm Về Các Thị Trường Nông Nghiệp Điện Tử Tại Ấn Độ

Aashish Argade1, Arnab Kumar Laha2, Anand Kumar Jaiswal2
1Institute of Rural Management Anand (IRMA), Anand, India
2Indian Institute of Management, Ahmedabad, India

Tóm tắt

Lợi ích của các thị trường điện tử trên nhiều ngành công nghiệp cạnh tranh, chủ yếu hướng tới người tiêu dùng, thể hiện qua việc giảm thiểu chi phí giao dịch, khám phá giá cả minh bạch và cải thiện sự phối hợp. Bài viết này khám phá những lợi ích của các thị trường điện tử dưới điều kiện oligopsony, mà thường bao gồm cả tiếp thị quan hệ. Với bối cảnh là các thị trường nông sản từ người sản xuất đến người xử lý đầu tiên, bài viết sử dụng tài liệu về thị trường điện tử, chi phí giao dịch và sự phụ thuộc giữa người bán và người mua. Dựa trên dữ liệu khảo sát, một phân tích nhân tố khám phá được thực hiện để hiểu rõ các yếu tố của tiếp thị quan hệ giữa nông dân và thương nhân. Sau đó, chi phí giao dịch trong thị trường nông sản thực tế được so sánh với chi phí trong thị trường điện tử tương ứng. Kết quả không cho thấy sự giảm đáng kể trong chi phí giao dịch tại các thị trường điện tử. Những lý do cho các phát hiện như vậy được suy luận một cách logic là hậu quả của việc các thương nhân không chia sẻ thông tin liên quan đến tiếp thị với nông dân, bất chấp sự phụ thuộc của những người nông dân đó vào thương nhân cho những nhu cầu thông tin như vậy. Các tác động đối với các nhà hoạch định chính sách, nhà cung cấp thị trường điện tử bên thứ ba được thảo luận trong bối cảnh cụ thể này, bên cạnh những chỉ báo cho các cấu trúc thị trường tương tự khác.

Từ khóa

#thị trường điện tử #oligopsony #tiếp thị quan hệ #nông nghiệp #chi phí giao dịch

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