EasyJet and Southwest lead the way

Strategic Direction - Tập 18 Số 4 - Trang 17-20 - 2002

Tóm tắt

The airline industry was dealt a hammer blow by the terrorist attacks on the USA last September. With passenger confidence damaged, many large carriers are facing desperate times. But in among this chaos the low‐cost airlines are proudly flying the flag for air travel. For many large airlines already suffering with the economic downturn, 11 September 2001 was a bitter blow. Passenger traffic fell by as much as 40 percent in the following weeks and reflected a huge loss of confidence among the travelling public. Capacity reductions, route cuts and job losses all became disappointing inevitabilities.

Từ khóa


Tài liệu tham khảo

Rae, D. (2001), “EasyJet: a case of entrepreneurial management”, Strategic Change, Vol. 10 No. 6, pp. 325‐336.

Johnson, B. and Hedberg, A. (2001), “Getting them back on board”, Marketing Week, Vol. 24 No. 35, pp. 25.

Gustafsson, A., Ekdahl, F. and Edvardsson, B. (1999), “Customer focused service development in practice: a case study at SAS”, International Journal of Service Industry Management, Vol. 10 No. 4, pp. 344.

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Thông tin xuất bản

Strategic Direction

Tập 18 Số 4

17-20

Thông tin tác giả