Dynamic Pricing in the Presence of Inventory Considerations: Research Overview, Current Practices, and Future Directions

Management Science - Tập 49 Số 10 - Trang 1287-1309 - 2003
Wedad Elmaghraby1, Pınar Keskinocak1
1School of Industrial and Systems Engineering, Georgia Institute of Technology, Atlanta, Georgia, 30332

Tóm tắt

The benefits of dynamic pricing methods have long been known in industries, such as airlines, hotels, and electric utilities, where the capacity is fixed in the short-term and perishable. In recent years, there has been an increasing adoption of dynamic pricing policies in retail and other industries, where the sellers have the ability to store inventory. Three factors contributed to this phenomenon: (1) the increased availability of demand data, (2) the ease of changing prices due to new technologies, and (3) the availability of decision-support tools for analyzing demand data and for dynamic pricing. This paper constitutes a review of the literature and current practices in dynamic pricing. Given its applicability in most markets and its increasing adoption in practice, our focus is on dynamic (intertemporal) pricing in the presence of inventory considerations.

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Management Science

Tập 49 Số 10

1287-1309

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