Dual process theory and the context of choice: Comments on Dhar and Gorlin

Journal of Consumer Psychology - Tập 23 - Trang 561-563 - 2013
Keith E. Stanovich1
1University of Toronto, Canada

Tóm tắt

AbstractDhar and Gorlin show that default‐interventionist dual‐process theory differentially classifies several effects in the consumer choice literature and makes differential predictions across a variety of manipulations. One of the most startling differential classifications in their model is that it drives a wedge between the attraction and enhancement effects, because they arise from System 1 and System 2, respectively. System‐2 bias effects explain why sometimes less complex organisms (nonhumans, human children) can display more normative behavior than human adults. Such a finding does not at all undermine the heuristics and biases research tradition, as is sometimes argued.

Tài liệu tham khảo

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Thông tin xuất bản

Journal of Consumer Psychology

Tập 23

561-563

Thông tin tác giả