Does Culture Matter to Chinese Consumers? Empirical Evidence

Aaker J.L., 2001, J. Pers. Soc. Psychol, 81, 492, 10.1037/0022-3514.81.3.492 Ahmed S.A., 1996, J. Int. Consum. Mark, 9, 93, 10.1300/J046v09n02_05 Ahmed S.A., 2008, Int. Mark. Rev, 25, 75, 10.1108/02651330810851890 10.1509/jimk.13.2.114.64855 Andaleeb S.S., 1995, J. Int. Consum. Mark, 7, 29, 10.1300/J046v07n03_03 Anderson P.M., 1998, J. Consum. Mark, 15, 152, 10.1108/07363769810210359 Arnould E.J., 2005, J. Consum. Res, 31, 868, 10.1086/426626 Bagchi K., 2004, J. Glob. Inf. Technol. Manage, 7, 29 10.1177/0092070303257644 Balestrini P., 2006, Br. Food J., 108, 396, 10.1108/00070700610661367 Bannister J.P., 1978, Eur. J. Mark, 12, 562, 10.1108/EUM0000000004982 Berry J.W. Poortinga Y.H. Segall M.H. Dasen P.R. Cross-Cultural Psychology1992 Cambridge University Press Cambridge Boddewyn J.J., 1981, J. Int. Bus. Stud, 12, 61, 10.1057/palgrave.jibs.8490571 Bolton L.E., 2010, J. Mark. Res, 564, 10.1509/jmkr.47.3.564 Bond M.H., 1989, Hum. Syst. Manage, 8, 195, 10.3233/HSM-1989-8303 Brashear T.G., 2009, J. Mark. Theory Pract, 17, 267, 10.2753/MTP1069-6679170305 Buil I., 2009, Eur. J. Mark, 43, 1300, 10.1108/03090560910989902 Cattin P.J., 1982, J. Int. Bus. Stud, 13, 131, 10.1057/palgrave.jibs.8490564 Chan R.Y.K., 2001, Psychol. Mark, 18, 389, 10.1002/mar.1013 Chan R.Y.K., 2002, J. Int. Consum. Mark, 14, 9, 10.1300/J046v14n02_02 Chen Y.M., 2011, J. Bus. Res, 64, 1234, 10.1016/j.jbusres.2011.06.029 10.1177/0022002187018002002 Chu P.Y., 2010, Eur. J. Mark, 44, 1055, 10.1108/03090561011047526 Cochran S. Chinese Medicine Men: Consumer Culture in China and Southeast Asia2006 Harvard University Press Cambridge, MA2006 Cohen E., 2009, Int. J. Wine Bus. Res, 21, 50, 10.1108/17511060910948035 Cohen J. Statistical Power Analysis for the Behavioral Sciences1988 Erlbaum Hillsdale, NJ Darling J.R., 1977, Eur. J. Mark, 11, 519, 10.1108/EUM0000000005032 Dawar N., 1994, J. Mark, 58, 81 D'Astous A., 1992, J. Euromark, 2, 9, 10.1300/J037v02n01_03 De Mooij M. Consumer Behavior and Culture: Consequences for Global Marketing and Advertising2004 Sage Thousand Oaks, CA Douglas S.P., 1992, Int. J. Res. Mark, 9, 291, 10.1016/0167-8116(92)90002-3 Drozdenko R., 2009, J. Product Brand Manage, 18, 371, 10.1108/10610420910981855 Ehmke M.D., 2008, Agric. Econ, 38, 277, 10.1111/j.1574-0862.2008.00299.x Elliott G., 2003, J. Int. Consum. Mark, 15, 87, 10.1300/J046v15n04_05 Erevelles S., 1999, J. Int. Consum. Mark, 11, 67, 10.1300/J046v11n03_05 Erickson G.M., 1985, J. Consum. Res, 12, 195, 10.1086/208508 Farh J.L., 2007, Acad. Manage. J., 50, 715, 10.5465/amj.2007.25530866 Ferraro G.P. The Cultural Dimension of International Businessfifth ed.2006 Pearson Prentice Hall Upper Saddle River, NJ Fetscherin M., 2009, J. Electron. Commer. Res, 10, 42 Fishbein M. Ajzen I. Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research1975 Addison-Wesley Reading, MA Fisher A.B., 1984, Fortune, 77 Fong J., 2008, J. Bus. Res, 61, 233, 10.1016/j.jbusres.2007.06.015 Foscht T., 2008, J. Product Brand Manage, 17, 131, 10.1108/10610420810875052 Fournis Y., 1962, Bus. Horiz, 5, 77, 10.1016/0007-6813(62)90016-2 George D. Mallery P. SPSS for Windows Step by Step: A Simple Guide and Reference 11.02003 Pearson Education Chicago, US Godey B., 2012, J. Bus. Res, 65, 1461, 10.1016/j.jbusres.2011.10.012 Gong Y., 2011, Asia Pac. J. Manage, 28, 221, 10.1007/s10490-010-9232-6 10.1509/jmkr.37.3.309.18778 Hamin H., 2006, Asia Pac. J. Mark. Logist, 18, 9, 10.1108/13555850610658246 Han M.C., 1985, Historical Perspectives in Consumer Research: National and International Perspectives Hofstede G. Culture's Consequences: International Differences in Work-Related Values1980 Sage Beverly Hills, CA Hofstede G. Cultures and Organizations, Software of the Mind1997 McGraw-Hill New York Hofstede G. Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations2001 Sage Publications New York Hofstede G., 1988, Organ. Dyn, 16, 4, 10.1016/0090-2616(88)90009-5 Hofstede G. Hofstede G.J. Minkov M. Cultures and Organizations, Software of the Mindthird ed.2010 McGraw-Hill New York Hong S.T., 1989, Adv. Consum. Res, 16, 468 Honold P., 2000, Int. J. Hum. Comput. Interact, 12, 327, 10.1207/S15327590IJHC1203&4_5 Hu X., 2008, J. Technol. Manage. China, 3, 292, 10.1108/17468770810916195 Hulland J.S., 1999, J. Int. Consum. Mark, 11, 23, 10.1300/J046v11n01_03 Huo Y.P., 1991, Asia Pac. J. Manage, 8, 159, 10.1007/BF01731938 Insch G.S., 2004, J. Bus. Res, 57, 256, 10.1016/S0148-2963(02)00323-5 Jacob J., 1977, J. Consum. Res, 3, 209, 10.1086/208669 Jaworski S.P., 2003, Multinational Bus. Rev, 11, 99, 10.1108/1525383X200300013 Kahle L.R. Social Values and Social Change1983 Praeger Publishers New York Kahneman D., 1979, Econometrica, 47, 263, 10.2307/1914185 Kim S., 2000, Int. J. Retail Distrib. Manage, 28, 280, 10.1108/09590550010328544 Knight G.A., 2000, Int. Mark. Rev, 17, 127, 10.1108/02651330010322615 Kongsompong K., 2009, Australas. Mark. J., 17, 142, 10.1016/j.ausmj.2009.05.013 10.1509/jim.10.0140 Koubaa Y., 2008, Asia Pac. J. Mark. Logist, 20, 139, 10.1108/13555850810864524 Kwok S., 2006, Asia Pac. J. Mark. Logist, 18, 163, 10.1108/13555850610675634 Kwon J.W., 2012, Asia Pac. J. Manage, 29, 79, 10.1007/s10490-010-9191-y Leavitt H.J., 1954, J. Bus, 27, 205, 10.1086/294039 Lee D., 1999, Int. Mark. Rev, 16, 18, 10.1108/02651339910257610 Lenartowicz T., 2003, J. Bus. Res, 56, 999, 10.1016/S0148-2963(01)00314-9 Levitt T., 1983, Harv. Bus. Rev, 61, 92 Li G., 2012, J. Bus. Res, 65, 1516, 10.1016/j.jbusres.2011.10.019 Li Z.G., 1997, J. Int. Consum. Mark, 10, 115 Lim K., 2001, J. Brand Manage, 10, 120 Lin X., 2010, Cross Cult. Manage, 17, 244, 10.1108/13527601011068342 Liu S.S., 2005, J. Advert, 34, 87, 10.1080/00913367.2005.10639183 Melawar T.C., 2004, J. Brand Manage, 11, 449, 10.1057/palgrave.bm.2540190 Minkov M., 2011, Cross Cult. Manage, 18, 10, 10.1108/13527601111104269 10.1177/1069397111427262 Mitchell V.W., 2009, J. Bus. Ethics, 88, 395, 10.1007/s10551-008-9971-1 Mok C., 2000, J. Travel Tourism Mark, 8, 99, 10.1300/J073v08n02_07 Monga A.B., 2007, J. Consum. Res, 33, 529, 10.1086/510227 Moon J., 2008, J. Bus. Res, 61, 31, 10.1016/j.jbusres.2006.05.012 Nagashima A., 1970, J. Mark, 34, 68 Nebenzahl I.D., 1996, Int. Mark. Rev, 13, 5, 10.1108/02651339610127220 O'Cass A., 2002, Psychol. Mark, 19, 759, 10.1002/mar.10034 Okechuku C., 1994, Eur. J. Mark, 28, 5, 10.1108/03090569410061150 Olson J.C., 1972, Proceedings of the Third Annual Conference of the Association for Consumer Research, 167 Orth U.R., 2003, Agribusiness, 19, 137, 10.1002/agr.10051 Ou Y.T., 2009, Competition Forum, 7, 343 10.1177/1470593105052468 Pallant J. SPSS Survival Manual2001 Open University Press, McGraw-Hill Education Chicago Papadopoulos N., 1990, Int. Mark. Rev, 7, 32, 10.1108/02651339010141365 Pappu R., 2006, Eur. J. Mark, 40, 696, 10.1108/03090560610657903 Park J.K., 2007, J. Electron. Commer. Res, 8, 196 Pereira A., 2005, J. Bus. Res, 58, 103, 10.1016/S0148-2963(02)00479-4 Pharr J., 2005, J. Mark. Theory Pract, 13, 34, 10.1080/10696679.2005.11658557 Phau I., 2000, J. Target. Meas. Anal. Mark, 9, 52, 10.1057/palgrave.jt.5740005 Piron F., 2006, J. Consum. Mark, 23, 327, 10.1108/07363760610701869 Qian W., 2007, J. Consum. Mark, 24, 214, 10.1108/07363760710756002 Roth M.S., 1995, J. Mark. Res, 32, 163, 10.1177/002224379503200204 Roy A., 2001, J. Bus. Res, 52, 203, 10.1016/S0148-2963(99)00071-5 Samiee S., 1994, J. Int. Bus. Stud, 25, 579, 10.1057/palgrave.jibs.8490213 Schaefer A., 1997, Eur. J. Mark, 31, 56, 10.1108/03090569710157034 Schiffman L. O'Cass A. Paladino A. D'Allesandro S. Bednall D. Consumer Behaviourfifth ed.2011 Pearson Australia Frenchs Forest 10.1177/002224376500200407 Schwartz S.H., 1994, J. Soc. Issues, 50, 19, 10.1111/j.1540-4560.1994.tb01196.x Schwartz S.H., 2006, Measuring Attitudes Cross-Nationally – Lessons from the European Social Survey Shaw D.S., 1998, J. Consum. Stud. Home Econ, 22, 163, 10.1111/j.1470-6431.1998.tb00727.x Shim S., 1998, J. Retailing, 74, 139, 10.1016/S0022-4359(99)80091-8 10.1509/jimk.11.2.101.20161 10.1177/106939719502900302 Sternquist B., 2004, Int. Rev. Retail Distrib. Consum. Res, 14, 83 Sue S., 1983, Am. Psychol, 38, 583, 10.1037/0003-066X.38.5.583 Sun T., 2004, J. Consum. Mark, 21, 245, 10.1108/07363760410542156 Sung Y.S., 2005, J. Consum. Psychol, 15, 334, 10.1207/s15327663jcp1504_8 Szybillo G.J., 1974, J. Appl. Psychol, 59, 74, 10.1037/h0035796 Tellis G.J., 1990, J. Mark, 54, 34, 10.1177/002224299005400203 Triandis H.C. The Analysis of Subjective Culture1972 Wiley New York Triandis H.C., 1992, Social Judgment and Intergroup Relations: Essays in Honor of Muzafer Sherif, 229, 10.1007/978-1-4612-2860-8_11 Tse D.K., 1992, Int. J. Mark, 1, 57, 10.1177/1069031X9300100105 Tung R.L., 2008, J. Int. Bus. Stud, 39, 41, 10.1057/palgrave.jibs.8400331 Usunier J.C., 2011, Int. Mark. Rev, 28, 486, 10.1108/02651331111167606 Van D.T.T., 2009, J. Glob. Bus. Issues, 3, 25 Verlegh P.W.J., 2007, J. Int. Bus. Stud, 38, 361, 10.1057/palgrave.jibs.8400269 Wang F., 2005, J. Consum. Mark, 22, 340, 10.1108/07363760510623939 Wang X., 2008, Int. Mark. Rev, 25, 458, 10.1108/02651330810887495 Wang Y.J., 2010, Int. J. Retail Distrib. Manage, 38, 423, 10.1108/09590551011045375 Wong C.Y., 2008, Asia Pac. J. Mark. Logist, 20, 455, 10.1108/13555850810909759 Wu J., 2007, Chin. J. Manage, 5 Xiao G., 2009, Psychol. Mark, 26, 610, 10.1002/mar.20291 Yaprak A., 2008, Int. Mark. Rev, 25, 215, 10.1108/02651330810866290 Yasin N.M., 2007, J. Product Brand Manage, 16, 38, 10.1108/10610420710731142 Yau O.H.M., 1988, Eur. J. Mark, 22, 44, 10.1108/EUM0000000005285 Ye L., 2012, J. Consum. Mark, 29, 190, 10.1108/07363761211221729 Yeniyurt S., 2003, Int. Mark. Rev, 20, 377, 10.1108/02651330310485153 Yoo B., 2009, Asia Pac. J. Mark. Logist, 21, 41, 10.1108/13555850910926236 Yoo B., 2002, J. Product Brand Manage, 11, 380, 10.1108/10610420210445505 Yoon E., 1997, Pricing Strategy Pract, 5, 45, 10.1108/09684909710163601 Zeithaml V.A., 1981, Marketing of Services, 186 Zeithaml V.A., 1988, J. Mark, 52, 2, 10.1177/002224298805200302 Zhang J., 2010, J. Advert, 39, 69, 10.2753/JOA0091-3367390305 Zhang X., 2003, J. Int. Food Agribus. Mark, 14, 47, 10.1300/J047v14n01_04 Zhang Y., 1996, Eur. J. Mark, 30, 50, 10.1108/03090569610153309 Zhou L., 2008, J. Consum. Behav, 7, 470, 10.1002/cb.265 Zhu X.H., 2006, China Acad. J., 177, 42 Zhuang G., 2008, Int. Mark. Rev, 25, 441, 10.1108/02651330810887486 Zikmund W.G. Exploring Marketing Researchseventh ed.2000 Dryden Forth Worth Texas, US