Do online review readers react differently when exposed to credible versus fake online reviews?

Journal of Business Research - Tập 154 - Trang 113377 - 2023
Jong Min Kim1, Keeyeon Ki-cheon Park2, Marcello M. Mariani3,4
1College of Business and Management, Wenzhou-Kean University, China
2Kedge Business School, 680 Cr de la Libération, 33405 Talence, France
3Henley Business School, University of Reading, Greenlands, Henley on Thames, Oxfordshire RG9 3AU, United Kingdom
4University of Bologna, Italy

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Journal of Business Research

Tập 154

113377

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