Distribution decisions for public services
Tóm tắt
A systematic approach formulating public sector distribution decisions is suggested. The approach starts with an audit to identify who is getting how much of a service. When the existing allocation pattern is known, then objectives are set which amend or perpetuate this pattern in accordance with the agency's preferred distribution model. A distribution strategy plan is developed which establishes what will be done to implement the objectives. The plan consists of the following four main sets of decisions: (1) the channel of distribution; (2) intensity of distribution; (3) selection of site locations; and (4) schedule of service delivery.
Tài liệu tham khảo
Kotler, Philip 1982.Marketing for Nonprofit Organizations. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., Second Edition.
Lovelock, Christopher H. and Weinberg, Charles B. 1984.Marketing For Public and Nonprofit Managers. New York: John Wiley & Sons.
Lucy, William H. and Mlandenka, Kenneth R. 1977.Equity and Urban Service Distribution. Washington, D.C.: Department of Housing and Urban Development, National Technical Information Service.