Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy

Journal of Retailing and Consumer Services - Tập 34 - Trang 229-234 - 2017
Atieh Poushneh1, Arturo Z. Vásquez‐Parraga1
1College of Business and Entrepreneurship, University of Texas Rio Grande Valley, 1201 W. University Drive, Edinburg, TX 78539, USA

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