Die Wirkung von Akzent und Dialekt in der internen und externen Kommunikation: Stand der betriebswirtschaftlich orientierten Forschung und Forschungsdirektiven
Tóm tắt
Từ khóa
Tài liệu tham khảo
Abrams D, Hogg MA (1987) Language attitudes, frames of reference, and social identity: a Scottish dimension. J Lang Soc Psychol 6(3–4):201–213
Allyn J, Festinger L (1961) The effectiveness of unanticipated persuasive communications. J Abnorm Soc Psychol 62(1):35–40
Ammon U (2005) Sociolinguistics: an international handbook of the science of language and society/Ein Internationales Handbuch zur Wissenschaft von Sprache und Gesellschaft. de Gruyter, Berlin
Anand P, Sternthal B (1992) The effects of program involvement and ease of message counterarguing on advertising persuasiveness. J Consum Psychol 1(3):225–238
Anderson JR (2005) Cognitive psychology and its implications. Worth Pub, New York
Anderson-Hsieh J, Koehler K (1988) The effect of foreign accent and speaking rate on native speaker comprehension. Lang Learn 38(4):561–613
Anisfeld M, Bogo N, Lambert WE (1962) Evaluational reactions to accented English speech. J Abnorm Soc Psychol 65(22):3–31
Arias-Bolzmann L, Chakraborty G, Mowen JC (2000) Effects of absurdity in advertising: the moderating role of product category attitude and the mediating role of cognitive responses. J Advert 29(1):35–50
Armstrong RW, Min Yee S (2001) Do chinese trust Chinese? A study of chinese buyers and sellers in Malaysia. J Int Mark 9(3):63–86
Aronson E, Wilson TD, Akert RM (2007) Social psychology. Pearson, New Jersey
Atkins CP (1993) Do employment recruiters discriminate on the basis of nonstandard dialect? J Employ Couns 30(3):108–118
Auer P (1986) Konversationelle Standard/Dialekt-Kontinua (Code-Shifting). Dtsch Sprache 14(2):97–124
Berger PL, Luckmann T (2003) Die gesellschaftliche Konstruktion der Wirklichkeit. Eine Theorie der Wissenssoziologie. Fischer Taschenbuch Verlag, Frankfurt a.M.
Bernhardt KL, Naveen D, Kennett PA (2000) A longitudinal analysis of satisfaction and profitability. J Bus Res 47(2):161–171
Bernstein B (1971) Class, codes and control, vol 1: theoretical studies towards a sociology of language. Routledge and Kegan Paul, London
Bethin CY (2010) Perceptual salience in dialect contact: The Okan’e/Akan’e dialects of East Slavic. J Slav Linguist 18(1):7–54
Birch D, McPhail J (1997) The impact of accented speech in international advertisement. Glob Bus Lang 2:91–105
Bither SW (1972) Effects of distraction and commitment on the persuasiveness of television advertising. J Mark Res 9(1):1–5
Bloch B, Starks D (1999) The many faces of English: intra-language variation and its implications for international business. Corp Commun Int J 4(2):80–88
Bottriell WJ, Johnson FN (1985a) Effects of a speaker’s accent on the listener’s memory for verbal material, I: immediate recall. IRCS Med Sci 13(11):1046–1047
Bottriell WJ, Johnson FN (1985b) Effect of a speaker’s accent on the listener’s memory for verbal material, II: delayed recall. IRCS Med Sci 13(11):1048–1049
Bradac JJ (1990) Language attitudes and impression formation. In: Giles H, Robinson PW (eds) Handbook of language and social psychology. Wiley, New York, pp 387–412
Briggs B (2005) Offshore outsourcing poses risks. Health Data Manag 13(2):68–78
Bruner JS, Tagiuri R (1954) The perception of people. In: Lindzey G (ed) Handbook of social psychology. Addison-Wesley, Cambridge, pp 634–654
Cargile AC, Giles H (1997) Understanding language attitudes: exploring listener affect and identity. Lang Commun 17(3):195–217
Carlson HK, McHenry MA (2006) Effect of accent and dialect on employability. J Employ Couns 43(2):70–83
Cheng LL (1999) Moving beyond accent: social and cultural realities of living with many tongues. Top Lang Disord 19(4):1–10
CILT (2007) ELAN: effects on the European economy of shortages of foreign language skills in enterprise. The National Centre for Languages, London
Clair RNS, Giles H (1980) The social and psychological contexts of language. Lawrence Erlbaum Associates, Hillsdale
Compass Management Consulting (2007) Offshoring call center operations losing charm. Compass GlobalSourcingNOW 6:2
Cornell C (2004) Offshore options: outsourcing operations to overseas providers can save you money or cause you pain. Choice Profit 23(4):87–88
Davis BD (2006) Student perceptions of the acceptance of communication diverseness. J Educ Bus 82(2):67–73
DeShields OWJ, de los Santos G (2000) Salesperson’s accent as a globalization issue. Thunderbird Int Bus Rev 42(1):29–46
DeShields OWJ, de los Santos G, Berumen OA, Torres CCO (1997) Salesperson’s accent and gender, and consumer purchase intentions: implications for Latino salespersons in Mexico and the United States. J Int Consum Mark 9(3):7–24
DeShields OWJ, Kara A, Kaynak E (1996) Source effects in purchase decisions: the impact of physical attractiveness and accent of salesperson. Int J Res Mark 13(1):89–101
Dobrow JR, Gidney CL (1998) The good, the bad, and the foreign: the use of dialect in children’s animated television. Ann Am Acad Polit Soc Sci 557(1):105–119
Domke-Damonte D (2001) Language learning and international business. SAM Adv Manag J 66(1):35–40
Domzal TJ, Hunt JM, Kernan JB (1995) Achtung! The information processing of foreign words in advertising. Int J Advert 14(2):95
Festinger L, Maccoby N (1964) On resistance to persuasive communications. J Abnorm Soc Psychol 68(4):359–366
Fiedler K, Bless H (2002) Soziale Kognition. In: Stroebe W, Jonas K, Hewstone MRC (Hrsg) Sozialpsychologie. Springer, Berlin, pp 125–163
Flege JE, Munro MJ, MacKay IRA (1995) Factors affecting strength of perceived foreign accent in a second language. J Acoust Soc Am 97(5):3125–3134
Floccia C, Goslin J, Girard F, Konopczynski G (2006) Does a regional accent perturb speech processing? J Exp Psychol Hum Percept Perform 32(5):1276–1293
Fridland V, Bartlett K, Kreuz R (2004) Do you hear what I hear? Experimental measurement of the perceptual salience of acoustically manipulated vowel variants by southern speakers in Memphis, TN. Lang Var Change 16(1):1–16
Fuertes JN, Potere JC, Ramirez KY (2002) Effects of speech accents on interpersonal evaluations: implications for counseling practice and research. Cultur Divers Ethn Minor Psychol 8(4):346–356
Gardner DM (1970) The distraction hypothesis in marketing. J Advert Res 10(6):25–30
Georges KE (1969) Ausführliches lateinisch-deutsches Wörterbuch. Hahn, Leipzig
Giles H (1973) Accent mobility: a model and some data. Anthropol Linguist 15(2):87–105
Giles H, Coupland N (1991) Language: contexts and consequences. Milton Keynes-Open University Press, Buckingham
Giles H, Powesland PF (1975) Speech style and social evaluation. Academic Press, London
Giles H, Street RL (1994) Communicator characteristics and behavior. In: Knapp ML, Miller GR (eds) Handbook of interpersonal communication. Sage, Newbury Park, pp 103–161
Giles H, Williams A, Mackie DM, Rosselli F (1995) Reactions to anglo- and hispanic-american-accented speakers: affect, identity, persuasion, and the English-only controversy. Lang Commun 15(2):107–120
Gill MM (1994) Accent and stereotypes: their effect on perceptions of teachers and lecture comprehension. J Appl Commun Res 22(4):348–361
Gilsdorf J (2002) Standard englishes and world englishes: living with a polymorph business language. J Bus Commun 39(3):364–378
Gouthier MH, Eggert A, Nogly F (2008) Offshoring der Kundeninteraktion: Eine empirische Analyse der Wirkung der Sprachqualität am Beispiel von Call Centern. Schmalenbach Z Betriebswirtsch Forsch 60(2):48–70
Gudykunst WB, Schmidt KL (1987) Language and ethnic identity: an overview and prologue. J Lang Soc Psychol 6(3–4):157–170
Harris RJ, Sturm RE, Klassen ML, Bechthold JI (1986) Language in advertising: a psycholinguistic approach. Curr Issues Res Advert 9(1/2):1–26
Haslett DM (1976) Distracting stimuli: do they elicit or inhibit counterargumentation and attitude shift. Eur J Soc Psychol 6(1):81–94
Henderson JK (2005) Language diversity in international management teams. Int Stud Manag Organ 35(1):66–82
Hovland CI, Weiss W (1951) The influence of source credibility on communication effectiveness. Public Opin Q 15(4):635–650
Hundt M (1992) Einstellungen gegenüber dialektal gefärbter Standardsprache: Eine empirische Untersuchung zum Bairischen, Hamburgischen, Pfälzischen und Schwäbischen. Z Dialektol Linguist 78:110–125
Huntington SP (1996) Kampf der Kulturen: Die Neugestaltung der Weltpolitik im 21. Jahrhundert. Europaverlag, München
Ikeno A, Hansen JHL (2007) The effect of listener accent background on accent perception and comprehension. EURASIP J Audio Speech Music Process 1(1):1–8
Institut für Demoskopie Allensbach (2008) Auch außerhalb von Bayern wird bayrisch gern gehört: Die beliebtesten und unbeliebtesten Dialekte. Allensbacher Berichte Berlin, Institut für Demoskopie Allensbach
Kaas K, Hay C (1984) Preisschwellen bei Konsumgütern. Eine theoretische und empirische Untersuchung. Schmalenbach Z Betriebswirtsch Forsch 36(5):333–346
Keating JP, Brock TC (1974) Acceptance of persuasion and the inhibition of counterargumentation under various distraction tasks. J Exp Soc Psychol 10(4):301–309
Kortmann B (1999) Linguistik: essentials, anglistik, amerikanistik. Cornelsen, Berlin
Krauss RM, Chiu C (1998) Language and social behaviour. In: Gilbert DT, Fiske ST, Lindzey G (eds) Handbook of social psychology. McGraw Hill, New York, pp 42–88
Kristiansen G (2003) How to do things with allophones: linguistic stereotypes as cognitive reference points in social cognition. In: Dirven R, Frank R, Pütz M (eds) Cognitive models in language and thought. de Gruyter, Berlin, pp 69–120
Labov W (1969) The study of nonstandard English. National Council of Teachers of English, Washington
Labov W (1994) Principles of linguistic change. Blackwell, Oxford
Lalwani AK, Lwin MO, Li KL (2005) Consumer responses to English accent variations in advertising. J Glob Mark 18(3):143–165
Langdon HW (1999) Foreign accent: implications for delivery of speech and language services. Top Lang Disord 19(4):49–65
Liddell HG, Scott R, Glare PGW, Thompson AA, Jones HS, McKenzie R (1996) Greek-English lexicon with a revised supplement. Clarendon, Oxford
Löffler H (2005) Germanistische Soziolinguistik. Schmidt, Berlin
Long MH (1990) Maturational constraints on language development. Stud Second Lang Acquis 12(3):251–285
Luhman R (1990) Appalachian English stereotypes: language attitudes in Kentucky. Lang Soc 19(3):331–348
Lwin MO, Wee C (1999) The effect of an audio stimulus: accents in English language on cross-cultural consumer response to advertising. J Int Consum Mark 11(7):5–37
Lwin MO, Wee C (2000) The influence of spokeperson’s race in relation to accents used in television commercials. J Curr Issues Res Advert 22(1):67–83
Mai R, Hoffmann S, Müller S (2009) Die asymmetrische Wirkung eines Akzents in der Werbung. Mark Z Forsch Prax 31(4):255–265
Mazursky D, Schul Y (1992) Learning from the ad or relying on related attitudes: the moderating role of involvement. J Bus Res 25(1):81–93
McMaster I (2008) Fremdsprachen: Lesen Sie noch oder hören Sie schon? Pers Z Hum Ressour Manag 60(12):6
Mintel (2007) Call centres: offshoring vs onshoring in the United Kingdom. Mintel International Group, London
Moyer A (2007) Do language attitudes determine accent? A study of bilinguals in the USA. J Multiling Multicult Dev 28(6):502–518
Munro MJ, Derwing TM (1999) Foreign accent, comprehensibility, and intelligibility in the speech of second language learners. Lang Learn 49(1):285–310
Nelson JE, Duncan CP, Frontczak NT (1985) The distraction hypothesis and radio advertising. J Mark 49(1):60–71
Nesdale D, Rooney R (1996) Evaluations and stereotyping of accented speakers by pre-adolescent children. J Lang Soc Psychol 15(2):133–154
Padilla AM, Lindholm KJ, Chen A, Durán R, Hakuta K, Lambert W (1991) The English-only movement: myths, reality, and implications for psychology. Am Psychol 46(2):120–130
Petty RE, Brock TC (1981) Thought disruption and persuasion: assessing the validity of attitude change experiments. In: Petty RE, Ostrom TM, Brock TC (eds) Cognitive response in persuasion. Lawrence Erlbaum Associates, Hillsdale, pp 55–79
Petty RE, Cacioppo JT (1986) The elaboration likelihood model of persuasion. In: Berkowitz L (ed) Advances in experimental social psychology. Academic Press, New York, pp 123–205
Petty RE, Wegener DT, Fabrigar LR (1997) Attitudes and attitude change. Annu Rev Psychol 48(1):609–647
Podsakoff PM, MacKenzie SB, Jeong-Yeon L, Podsakoff NP (2003) Common method biases in behavioral research: a critical review of the literature and recommended remedies. J Appl Psychol 88(5):879–903
Pugh DS (2001) Service with a smile: emotional contagion in the service encounter. Acad Manag J 44(5):1018–1027
Purnell T, Idsardi W, Baugh J (1999) Perceptual and phonetic experiments on American English dialect identification. J Lang Soc Psychol 18(1):10–30
Ray GB, Zahn CJ (1999) Language attitudes and speech behavior: New Zealand English and standard American English. J Lang Soc Psychol 18(3):310–319
Read BB (2009) Offshoring and homeshoring. Cust Interact Solut 27(11):32
Robinson JA (1996) The relationship between personal characteristics and attitudes toward black and white speakers of informal non-standard English. West J Black Stud 20(4):211–221
Rogers CL, Dalby J, Nishi K (2004) Effects of noise and proficiency on intelligibility of Chinese-accented English. Lang Speech 47(2):139–154
Romano E (1995) Opportunity in diversity. J Prop Manag 60(2):30–35
Ryan EB, Hewstone MRC, Giles H (1984) Language and intergroup attitudes. In: Eiser J (ed) Attitudinal judgment. Springer, New York, pp 135–160
Schneider DJ (2005) The psychology of stereotyping. Guilford, New York
Scott JC, Green DJ, Blaszcynski C, Rosewarne DD (2007) A comparative analysis of the English-language accent preferences of prospectiveand practising businesspersons from around the world. Delta Pi Epsil J 49(3):6–18
Sharma P, Mathur R, Dhawan A (2009) Exploring customer reactions to offshore call centers: toward a comprehensive conceptual framework. J Serv Mark 23(5):289–300
Silverthorne CP, Mazmanian L (1975) The effects of heckling and media presentation on the impact of persuasive communication. J Soc Psychol 96(2):229–236
Tajfel H (1981) Human groups and social categories: studies in social psychology. Cambridge University Press, New York
Thorson KS, Rodgers S (2006) Relationships between blogs as eWOM and interactivity, perceived interactivity and parasocial interaction. J Interact Advert 6(2):39–49
Tsalikis J, DeShields OWJ, LaTour MS (1991) The role of accent on the credibility of the salesman. J Pers Sell Sales Manag 11(1):31–41
Tsalikis J, Ortiz-Buonafina M, LaTour MS (1992) The role of accent on the credibility and effectiveness of the international business person: the case of Guatemala. Int Mark Rev 9(4):57–72
Van Wijngaarden SJ, Steeneken HJM, Houtgast T (2002) Quantifying the intelligibility of speech in noise for non-native listeners. J Acoust Soc Am 111(4):1906–1916
Veith WH (2005) Soziolinguistik. Gunter Narr, Tübingen
Vornik L, Sharman S, Garry M (2003) The power of the spoken word: sociolinguistic cues influence the misinformation effect. Memory 11(1):101–109
Ware PD, Tucker RK (1974) Heckling as distraction: an experimental study of its effect on source credibility. Speech Monogr 41(2):185–188
Weil SA (2003) The impact of perceptual dissimilarity on the perception of foreign accented speech. The Ohio State University, Columbus
Wilkinson KT (2004) Language difference and communication policy in the information age. Inf Soc 20(3):217–229
Wilson EJ, Sherrell DL (1993) Source effects in communication and persuasion research: a meta-analysis of effect size. J Acad Mark Sci 21(2):101–112
Wolfram W, Schilling-Estes N (1998) American English. Wiley-Blackwell, Oxford
Wu G (2005) The mediating role of perceived interactivity in the effect of actual interactivity on attitude toward the website. J Interact Advert 5(2):45–57
Zumbusch J, Mattgey A (2001) Darf dat dat? Und dat dat darf! Werb Verkauf 40(48):42–43