Developing in China: beer industry fell flat whilst Kodak is picture‐perfect
Tóm tắt
Từ khóa
Tài liệu tham khảo
Heracleous, L. (2001), “When local beat global: the Chinese beer industry”, Business Strategy Review, Vol. 12 No. 3, pp. 37.
Alon, I. (2001), “International franchising in China with Kodak”, Thunderbird International Business Review, Vol. 43 No. 6, pp. 737.
Fortune (www.Fortune.com/streetlife)
Business Week Online (www.businessweek.com)