Developing in China: beer industry fell flat whilst Kodak is picture‐perfect

Strategic Direction - Tập 18 Số 7 - Trang 15-18 - 2002

Tóm tắt

>We have reached an age where globalization has become the key driver for growth. “Globalize or die!” is the cry heard from organizations across the planet. But this is easier said than done. Many businesses are aware of the need to expand, but less sure of where they should grow into. Markets such as the USA, Europe and Australia are already saturated by all kinds of products and services, leaving few gaps and little potential for high profit margins. And although many developing countries have the need for such products and services, they simply do not have the spending power to make them a viable option.

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Tài liệu tham khảo

Heracleous, L. (2001), “When local beat global: the Chinese beer industry”, Business Strategy Review, Vol. 12 No. 3, pp. 37.

Alon, I. (2001), “International franchising in China with Kodak”, Thunderbird International Business Review, Vol. 43 No. 6, pp. 737.

Fortune (www.Fortune.com/streetlife)

Business Week Online (www.businessweek.com)

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Strategic Direction

Tập 18 Số 7

15-18

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