Designing and implementing new services: The challenges of integrating service systems

Journal of Retailing - Tập 73 Số 1 - Trang 105-134 - 1997
Stephen S. Tax1, Ian Stuart1
1Stephen S. Tax and Ian Stuart, Assistant Professor, The University of Victoria, Faculty of Business, P.O. Box 3015, Victoria, British Columbia, Canada V8W 3P1

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