Tóm tắt
PurposeThis paper aims to demonstrate how logistics company DHL's work on incorporating events into its internal‐communications strategy has enhanced employee engagement.Design/methodology/approachDraws specifically on one campaign within the company's Europe, Middle East and Africa (EEMEA) regions. Examines how this helped DHL to communicate with its diverse and widespread employee audience.FindingsHighlights the benefits of incorporating events into an internal‐communications strategy. Reveals that DHL decided that one of the best ways to communicate with its selection of employees across the EEMEA region was physically to take the message to them.Practical implicationsShows how investing in staff communication can have an impact on staff morale, communication and attitudes towards the company.Originality/valueHighlights an increase in employee morale and engagement.
