Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing

Journal of Interactive Marketing - Tập 37 - Trang 89-104 - 2017
Sabrina A. Gottschalk1, Alexander Mafael1
1Freie Universität Berlin, School of Business and Economics, Marketing Department, Arnimallee 11, 14195 Berlin, Germany

Tài liệu tham khảo

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