Tóm tắt
PurposeThe authors illustrate how the Dynamic Scenario Learning Process works in practice.Design/methodology/approachA case showing how “Forward Bank” used the DSLP to discover crucial inter‐relationships that were not intuitively obvious.FindingsForward's scenarios provided a year's head start on understanding how to manage the dotcom collapse and the 9/11 attacks. Because managers had considered how to implement the robust strategies and apply contingent strategies as unfolding events merited, they were better prepared.Research limitations/implicationsThe DSLP is not just a strategic planning tool; it is also an instrument of leadership.Practical implicationsThe DSLP process creates bonds within the organization as everyone from senior leaders to front line employees across business lines and functions share a common language to communicate their insights into future possibilities. Narratives based on a DSG are easy to grasp and can be widely disseminated throughout the organization.Originality/valueThe case demonstrates how to use a scenario tool to achieve widespread learning so that an organization is well prepared to rapidly adapt to discontinuity.
