Corporate Social Responsibility
Tóm tắt
Từ khóa
Tài liệu tham khảo
Doppelt B., 2003, Leading Change Toward Sustainability
Dunphy D., 2003, Organizational Change for Corporate Sustainability
Hart S.L., 1999, Global sustainability and the creative destruction of industries, Sloan Management Review, 41, 23
Kotler P., 2008, Marketing Management
Kotler P., 2005, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Pearce J.A., 2005, High‐impact collaborative social initiatives, MIT Sloan Management Review, 46, 30
Porter M.E., 2006, Strategy and society: the link between competitive advantage and corporate social responsibility, Harvard Business Review, 84, 78
Vogel D., 2005, The Market for Virtue: The Potential and Limits of Corporate Social Responsibility
Watts P., 1999, Meeting Changing Expectations. Corporate Social Responsibility
Whetten D.A., 2002, Handbook of Strategy and Management, 373