Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective

Journal of Business Ethics - Tập 102 - Trang 29-45 - 2011
S. Duane Hansen1, Benjamin B. Dunford2, Alan D. Boss3, R. Wayne Boss4, Ingo Angermeier5
1College of Business, Central Washington University, Ellensburg, USA
2Krannert School of Management, Purdue University, West Lafayette, USA
3Business Program, University of Washington Bothell, Bothell, USA
4Leeds School of Business, University of Colorado at Boulder, Boulder, USA
5Spartanburg Regional Healthcare System, Spartanburg, USA

Tóm tắt

Research on corporate social responsibility (CSR) has tended to focus on external stakeholders and outcomes, revealing little about internal effects that might also help explain CSR-firm performance linkages and the impact that corporate marketing strategies can have on internal stakeholders such as employees. The two studies (N = 1,116 and N = 2,422) presented in this article draw on theory from both corporate marketing and organizational behavior (OB) disciplines to test the general proposition that employee trust partially mediates the relationship between CSR and employee attitudinal and behavioral outcomes. Both studies provide evidence in support of these general relationships. Theoretical and practical implications of these findings are discussed in the context of CSR and corporate marketing research.

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Journal of Business Ethics

Tập 102

29-45

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