Convergence of English in Russian TV commercials

Bhatia, 1992, Discourse functions and pragmatics of mixing: advertising across cultures, World Englishes, 1, 195, 10.1111/j.1467-971X.1992.tb00064.x

Bhatia, 2000, Advertising in Rural India: Language, Marketing Communication and Consumerism

Bhatia, 2004, The Handbook of Bilingualism, 513

Fishman, 1971, Advances in the Sociology of Language, 219

Geis, 1982, The Language of Television Advertising

Leech, 1966, English in Advertising: A Linguistic Study of Advertising in Great Britain

Leiss, 1986, Social Communication in Advertising: Persons, Products and Images of Well-Being

Loveday, 1996, Language Contact in Japan: A Socio-Linguistic History, 10.1093/oso/9780198235590.001.0001

Martin, 2002, Mixing English in French advertising, World Englishes, 21, 375, 10.1111/1467-971X.00256

Ryazanova-Clarke, 1999, Language and Society in Post-Communist Europe: Selected Papers from the Fifth World Congress of Central and East European Studies, 109, 10.1007/978-1-349-14505-8_9

Volosinov, 1973, Marxism and the Philosophy of Language

Williamson, 1983, Decoding Advertisements: Ideology and Meaning in Advertising