Consumers’ store-level price knowledge: Why are some consumers more knowledgeable than others?

Journal of Retailing - Tập 81 - Trang 319-329 - 2005
Anne W. Mägi1, Claes-Robert Julander2
1University of Florida, Marketing Department, P.O. Box 117155, Gainesville, FL 32611, USA
2Stockholm School of Economics, P.O. Box 6501, 113 83 Stockholm, Sweden

Tài liệu tham khảo

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