Consumer durables replacement decision-making: An overview and research agenda

Springer Science and Business Media LLC - Tập 21 - Trang 163-174 - 2009
Joseph Guiltinan1
1Department of Marketing, Mendoza College of Business, University of Notre Dame, Notre Dame, USA

Tóm tắt

This paper reviews recent scholarship on the topic of consumer durables replacement behavior. Much of this research demonstrates the value of expanding a rational consumer decision-making perspective on replacement decisions to accommodate insights from consumer behavior. These insights are especially relevant for understanding voluntary replacement decisions that are not motivated strictly by economic trade-offs. Unfortunately, while broad in scope, this scholarship is limited in depth, and lacks a comprehensive model for portraying the relationships among the constructs that have been examined. This paper attempts to integrate the existing research base by offering a framework for conceptualizing the replacement decision process. Additionally, a suggested research agenda for validating and clarifying the hypothesized relationships in the framework is presented.

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