Consumer Responses to Print Advertisements Featuring Gay Males Over Time
Tóm tắt
Từ khóa
Tài liệu tham khảo
Angelini, J. R., & Bradley, S. D. (2010). Homosexual imagery in print advertisements: Attended, remembered, but disliked. Journal of Homosexuality, 57, 485–502. https://doi.org/10.1080/00918361003608665.
Bhat, S., Leigh, T. W., & Wardlow, D. L. (1998). The effect of consumer prejudices on ad processing: Heterosexual consumers’ responses to homosexual imagery in ads. Journal of Advertising, 4, 10–28. https://doi.org/10.1080/00913367.1998.10673566.
Bradley, S. D., & Shapiro, M. A. (2004). Parsing reality: The interactive effects of complex syntax and time pressure on cognitive processing of television scenarios. Media Psychology, 6, 307–333. https://doi.org/10.1207/s1532785xmep0604_1.
Brown, G. (1991). Monitoring advertising: Big stable brands and ad effects fresh thoughts about why, perhaps, consistent promotion keeps them big. Admap, 27, 32–37.
Burke, R. R., & Srull, T. K. (1988). Competitive interference and consumer memory for advertising. Journal of Consumer Research, 15, 55–68. https://doi.org/10.1086/209145.
Celsi, R. L., & Olson, J. C. (1988). The role of involvement in attention and comprehension processes. Journal of Consumer Research, 15, 210–224. https://doi.org/10.1086/209158.
Harris, R. J. (2004). A cognitive psychology of mass communication (4th ed). Mahwah, NJ: Lawrence Erlbaum.
Hester, J. B., & Gibson, R. (2007). Consumer responses to gay-themed imagery in advertising. Advertising and Society Review. Retrieved August 24, 2015, from http://muse.jhu.edu/journals/advertising_and_society_review/v008/8.2hester_gibson.html.
Hooten, M. A., Noeva, K., & Hammonds, F. (2009). The effects of homosexual imagery in advertisements on brand perception and purchase intention. Social Behavior and Personality, 37(9), 1231–1238. https://doi.org/10.2224/sbp.2009.37.9.1231.
Lawrence, B., Fournier, S., & Brunel, F. (2013). When companies don’t make the ad: A multimethod inquiry into the differential effectiveness of consumer-generated advertising. Journal of Advertising, 42, 292–307. https://doi.org/10.1080/00913367.2013.795120.
Lee, Y. H. (2000). Manipulating ad message involvement through information expectancy: Effects on attitude evaluation and confidence. Journal of Advertising, 29, 29–43. https://doi.org/10.1080/00913367.2000.10673607.
Oakenfull, G. K., & Greenlee, T. B. (2004). The three rules of crossing over from gay media to mainstream media advertising: lesbians, lesbians, lesbians. Journal of Business Research, 57, 1276–1285. https://doi.org/10.1016/s0148-2963(02)00451-4.
Oakenfull, G. K., & Greenlee, T. B. (2005). Queer eye for a gay guy: Using market-specific symbols in advertising to attract gay consumers without alienating the mainstream. Psychology and Marketing, 22, 421–439. https://doi.org/10.1002/mar.20066.
Olney, T. J., Holbrook, M. B., & Batra, R. (1991). Consumer responses to advertising: The effects of ad content, emotions, and attitudes toward the ad on viewing time. Journal of Consumer Research, 17, 440–453. https://doi.org/10.1086/208569.
Petty, R. E., Brinol, P., & Priester, J. R. (2009). Mass media attitude change: Implications of the elaboration likelihood model. In J. Bryant & M. B. Oliver (Eds.), Media effects: Advances in theory and research (pp. 125–164). New York: Routledge.
Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. In C. I. Hovland, I. L. Janis, & H. H. Kelley (Eds.), Communication and Persuasion (pp. 1–24). New York: Springer.
Pounders, K., & Mabry-Flynn, A. (2016). Consumer responses to gay and lesbian imagery: How product type and stereotypes affect consumers’ perceptions. Journal of Advertising Research, 56, 426–440. https://doi.org/10.2501/jar-2016-047.
Putrevu, S. (2008). Consumer responses toward sexual and nonsexual appeals: The influence of involvement, need for cognition, and gender. Journal of Advertising, 37, 57–69. https://doi.org/10.2753/joa0091-3367370205.
Tafjel, H., & Turner, J. C. (1986). The social identity theory of intergroup behavior. In S. Worchel & W. G. Austin (Eds.), Psychology of intergroup relations (pp. 7–24). Chicago: Nelson-Hall.