Consumer Involvement Profiles as a Tourism Segmentation Tool

Journal of Travel and Tourism Marketing - Tập 1 Số 4 - Trang 33-52 - 1993
Frédéric Dimanche1, Mark E. Havitz2, Dennis R. Howard3
1School of Hotel, Restaurant, and Tourism Administration, University of New Orleans, LA, 70148
2Department of Recreation and Leisure Studies, University of Waterloo
3School of Health, Physical Education and Recreation, The Ohio State University

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