Consumer Decision-making Processes in Mobile Viral Marketing Campaigns

Journal of Interactive Marketing - Tập 28 - Trang 43-54 - 2014
Christian Pescher1, Philipp Reichhart1, Martin Spann1
1Institute of Electronic Commerce and Digital Markets, Ludwig-Maximilians-Universität München, Geschwister-Scholl-Platz 1, D-80539 München, Germany

Tài liệu tham khảo

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