Consumer Acceptance of Recombinant Bovine Growth Hormone: Interplay Between Beliefs and Perceived Risks

Journal of Consumer Affairs - Tập 29 Số 1 - Trang 128-143 - 1995
Deana Grobe1, Robin A. Douthitt2
1Deana Grobe is a graduate student, Oregon State University, Corvallis
2Robin Douthitt is Professor and Chair, Consumer Sciences, University of Wisconsin–Madison.

Tóm tắt

This study examines the role of consumer beliefs and perceptions in explaining apprehension toward milk from recombinant bovine growth hormone (rbGH) treated cows. Results support the notion that consumers overestimate risks associated with milk from rbGH treated herds. The study indicates the quantity of milk purchased, willingness to pay a premium for untreated milk, and gender positively influence risk perceptions, while income inversely influences risk perceptions.

Từ khóa


Tài liệu tham khảo

Akerlof G., 1982, “The Economic Consequences of Cognitive Dissonance,”, The American Economic Review, 72, 307

Busch L., 1991, “Biotechnology: Consumer Concerns About Risks and Values,”, Food Technology, 45, 96

Council for Agricultural Science and Technology (CAST), 1993, “CAST Reviews Benefits and Safety of Bovine Somatotropin (BST) Use,”, News Release, 2

Douthitt R. A., 1991, Issues, 1

10.2307/1937887

10.1515/9781503620766

Fine Travis and Associates Inc.(1986) “Consumers Responses to the Introduction of BST Technology: Devising a Communications Strategy ”Final Report—Prepared for National Dairy Promotion and Research Board.

Groth E., 1990, “Communicating with Consumers on Food Safety and Risk Issues,”, Food Technology, 44, 32

Hadden S. G., 1989, A Citizen's Right to Know: Risk Communication and Public Policy

Harlander S., 1991, “Social, Moral and Ethical Issues in Food Biotechnology,”, Food Technology, 45, 152

Harris W. D. D. I.Padberg andO.Capps(1991) “Food Labels: It's Time to Consider Adding Food Safety Information ”Choices Fourth Quarter:34–37.

Hoban T., 1990, Department of Sociology, Anthropology, and Social Work

Hohenemser C., 1982, Risk in the Technological Society

10.1126/science.2203142

Kaiser H. C.Scherer andD.Barbano(1992) “Consumer Perceptions and Attitudes Toward Bovine Somatotropin ”Northeastern Journal of Agricultural Resource Economics(April):10–19.

McGuirk A. M., 1991, “bST and Milk: Benefit or Bane?”, Choices, 6, 20

McGuirk A. M. W. P.Preston andG. M.Jones(1990) “Biotechnology and the Consumer: The Case of Bovine Somatotropin ”paper presented at American Agricultural Economics Association meeting (August):1–32.

Slusher B. J., 1991, The Proceedings, 249

Smith B. J., 1989, “Study Targets Consumer Reaction to BST Milk,”, Hoards Dairyman, 686

Zepeda L., 1991, The Proceedings, 299