Competitor analysis and accounting of social networking site service companies in China

Emerald - Tập 7 Số 3 - Trang 243-254 - 2012
C.C.Steve Fong1, JohnWong2
1School of Business, Macao Polytechnic Institute, Macau, Macau SAR
2English Language Centre City University of Hong Kong, Hong Kong, Hong Kong SAR

Tóm tắt

PurposeThe purpose of this paper is to employ competitive analysis and accounting (CAA) spectrum to analyze the growth and development of social networking site (SNS) service industry in China. SNS service is a modern social cultural issue that affects communication channels and mannerisms.Design/methodology/approachThis paper mainly utilizes archival resources as company financial reports and newspaper clippings online to provide a business and social developmental context to the study. Competitor analysis and accounting framework and organizational life‐cycle stages are utilized.FindingsThe study illustrates competitive analysis and accounting in modern telecommunication business. It explores the perception of contemporary management accounting, and then raises an awareness of the relationship among accounting, business strategy, and social life.Research limitations/implicationsThis paper is based on two case studies; the findings may not be generalizable to other contemporary culture service companies. The cases have shown certain reasons why different CAA techniques are used by the companies in various stages of the organizational life cycle.Practical implicationsFirst, in their start‐up stage, both Tencent and Renren, two SNS service companies, engage in product development to obtain founding resources and acquire customers so as to enhance market share. Second, in their growth stage, the two companies engage in product financing through capital market. Tencent even further extends its business to trade financing.Originality/valueAccounting has attained an increased importance for SNS in the social media culture. Such connection is especially found in competitor analysis and accounting in different stages of the organizational life cycles as addressed in the study.

Từ khóa


Tài liệu tham khảo

Barzelay, M. (1993), “The single case study as intellectually ambitious inquiry”, Journal of Public Administration Research and Theory, Vol. 3 No. 3, pp. 305‐318.

Birnberg, J., Shields, D. and Young, M. (1990), “The case for multiple methods in empirical management accounting research (with an illustration from budget setting)”, Journal of Management Accounting Research, Vol. 2, pp. 33‐66.

Boyd, D.M. and Ellison, N. (2007), “Social network sites: definition, history, and scholarship”, Journal of Computer‐Mediated Communication, Vol. 13, pp. 210‐230.

Certo, S.T. (2003), “Influencing initial public offering investors with prestige: signaling with board structures”, Academy of Management Review, Vol. 28, pp. 432‐446.

CINIC (2009), 25th Statistical Survey Report on the Internet Development in China, China Internet Network Information Centre, Beijing.

Degenne, A. and Forse, M. (1999), Introducing Social Networks, Sage, Thousand Oaks, CA.

Elliott, B. and Elliott, J. (2000), Financial Accounting and Reporting, 4th ed., Prentice‐Hall, Essex.

Filatochev, I. and Bishop, K. (2002), “Resource and strategy roles of corporate governance and stock market response: an investigation of initial public offerings in the UK, 1999‐2000”, Strategic Management Journal, Vol. 23 No. 10, pp. 942‐955.

Flavel, R. and Williams, J. (1996), Strategic Management: A Practical Approach, Prentice‐Hall, London.

Fong, C.C.S. (2011), “Strategic management accounting of social networking site service company in China”, Journal of Technology Management in China, Vol. 6 No. 2, pp. 125‐139.

Francis, D. (1994), Step by Step Competitive Strategy, Hutchison, London.

Greiner, L.E. (1972), “Evolution and revolution as organizations grow”, Harvard Business Review, Vol. 50 No. 4, pp. 37‐46.

Greiner, L.E. (1998), “Evolution is still inevitable”, Harvard Business Review, Vol. 79 No. 3, pp. 55‐64.

Hiltz, S.R. and Turoff, M. (1993), The Network Nation: Human Communication via Computer, Revised edition, MIT Press, Cambridge, MA.

Jawahar, I.M. and McLaughlin, G.L. (2001), “Toward a descriptive stakeholder theory: an organizational life cycle approach”, Academy of Management Review, Vol. 26, pp. 397‐414.

Kaplan, R.S. (1986), “The role for empirical research in management accounting”, Accounting Horizons and Society, Vol. 11 Nos 4/5, pp. 429‐452.

Kazanjian, R.K. (1988), “Relation of dominant problem to stages of growth in technology based new ventures”, Academy of Management Journal, Vol. 30 No. 2, pp. 257‐279.

Kelikuru.com (2011), China SNS Brands Tencent QQ, Baidu, Kaixin001, Renren surface, available at: www.kelikuru.com/china‐online‐sns‐tencent‐qq‐baidu‐kaixin001‐renren‐surface (accessed 28 August 2011).

Kiehne, T.P. (2004), “Social networking systems: history, critique, and knowledge management potentials”, unpublished manuscript, University of Texas, Austin, TX, available at: www.ischool.utexas.edu/∼i385q/archive/kiehne_t/kiehne(2004)‐sns.pdf (accessed 4 September 2011).

Kiesler, S., Kraut, R., Cummings, J., Boneva, B., Helgeson, V. and Crawford, A. (2002), “Internet evolution and social impact”, IT & Society, Vol. 1 No. 1, pp. 120‐134.

Langfield‐Smith, K. (2008), “Strategic management accounting: how far have we in 25 years?”, Accounting, Auditing and Accountability Journal, Vol. 21 No. 2, pp. 204‐228.

Lukoff, K. (2010), “China's top four social networks”, 7 April, SocialBeat, available at: http://venturebeat.com/2010/04/07/china%E2%s‐top‐4‐social‐networks‐renren‐kaixin001‐qzone‐and‐51‐com/ (assessed 28 August 2011).

Ma, H.T. (2010), “ (Ma Huateng)”, available at: http://baike.baidu.com/view/2365.html?wtp=tt#6#6 (accessed 4 August 2011).

Ma, Y. and Tayles, M. (2009), “On the emergence of strategic management accounting: an institutional perspective”, Accounting & Business Research, Vol. 39 No. 5, pp. 473‐495.

Maochistes Team (2009), “Inside QQ. The Chinese leading online community”, available at: www.slideshare.net/Robin.G/qq‐case‐study?src=related_normal&rel=7020800 (accessed 8 September 2011).

Megginson, W.L. and Weiss, K.A. (1991), “Venture capitalist certification in initial public offerings”, Journal of Finance, Vol. XLVI, pp. 879‐903.

Miller, D. and Friesen, P.H. (1983), “Successful and unsuccessful phases of the corporate life cycle”, Organization Studies, Vol. 4 No. 4, pp. 339‐356.

Miller, D. and Friesen, P.H. (1984), “A longitudinal study of the corporate life cycle”, Management Science, Vol. 30, pp. 1161‐1183.

Nielsen, J. (2009), Writing for Social Media: Usability of Corporate Content Distributed Through Facebook, Twitter & LinkedIn – Streams, Walls, and Feeds, available at: www.useit.com/alertbox/streams‐feeds.html (accessed 16 April 2012).

Palvia, S.C.J. and Pancaro, R. (2010), “Promises and perils of internet based networking”, Journal of Global Information Technology Management, Vol. 13 No. 3, p. 1.

RedTechAdvisors (2011), “The rise and stalls of SNS in China”, available at: www.slideshare.net/sinocismblog/rise‐and‐stall‐of‐sns‐in‐china (accessed 8 April 2012).

Renren (2012), Renren Announces Unaudited Fourth Quarter and Fiscal Year 2011 Financial Results, available at: http://ir.renren‐inc.com/phoenix.zhtml?c=244796&p=irol‐newsArticle&ID=1671058&highlight= (accessed 18 April, 2012).

Seal, W. (2001), “Management accounting and the challenge of strategic focus”, Management Accounting Research, Vol. 12 No. 4, pp. 487‐506.

SEC (2012), “S‐1 registration statement: securities and exchange commission”, available at: www.sec.gov/Archives/edgar/data/1326801/000119312512034517/d287954ds1.htm (accessed 18 April 2012).

Smith, K.G., Mitchell, T.R. and Summer, C.E. (1985), “Top level management priorities in different stages of the organizational life cycle”, Academy of Management Journal, Vol. 28, pp. 799‐820.

Tencent (2009a), Annual Report, Tencent, Shenzhen.

Tencent (2012), Tencent Announces 2011 Fourth Quarter and Annual Results, Tencent, Shenzhen, available at: www.tencent.com/en‐us/content/at/2011/attachments/20120314.pdf (accessed 18 April 2012).

Wasserman, S. and Faust, K. (1994), Social Network Analysis: Methods and Applications, Cambridge University Press, Cambridge.

Whitlow, B. (2004), “Archival and survey research”, available at: www.camden.rutgers.edu/∼bwhitlow/Courses/Experimental/ARCHIVES04/sld001.htm (accessed 9 April 2012).

Wilson, R.M.S. (1994), “Competitive analysis”, Management Accounting, Vol. 72 No. 4, pp. 24‐28.

Zahra, S.A. and Hayton, J.C. (2005), “Organizational life‐cycle transitions and their consequences for the governance of entrepreneurial firms: an analysis of start‐up and adolescent high technology new ventures”, in Filatotchev, I. and Wright, M. (Eds), The Life Cycle of Corporate Governance, Elgar Publishing, Cheltenham, pp. 32‐56.

Zittrain, J. and Edelman, B. (2003), Empirical Analysis of Internet Filtering in China, available at: http://cyber.law.harvard.edu/filtering/china/ (accessed 18 April 2012).

Tencent (2009b), “Tencent's strikingly successful Qzone”, available at: http://seekingalpha.com/article/179061‐tencent‐s‐strikingly‐successful‐qzone (accessed 8 April 2012).

Tencent (2010), Interim Financial Report, Tencent, Shenzhen.

Thông tin
Thông tin xuất bản

Emerald

Tập 7 Số 3

243-254

Thông tin tác giả