Communication strategies to promote vaccination behaviours in sub-Saharan Africa

Robin West1, Nicholas B. Hurst1, Sunny Sharma1, Beverley Henry1, Shannon Vitale-Rogers1, William Mutahi2, F Salt1, Cassie Gardner1, Gareth Turley1, Nnamdi Ezeanochie3, Jason Betik4, Sofia Panagiotakopoulou5, Johanne April6, Samantha R. Paige3
1Ipsos, London, UK
2Ipsos, Nairobi, Kenya
3Johnson & Johnson, Health and Wellness Solutions Inc., New Brunswick, NJ, USA
4Johnson & Johnson, Jacksonville, FL, USA
5Johnson & Johnson, New Brunswick, NJ, USA
6Johnson & Johnson, Johannesburg, South Africa

Tóm tắt

AbstractEffective public health communication is needed to increase COVID-19 vaccination uptake in sub-Saharan Africa. We present six best practices: (1) use of collective action/altruism, (2) use of relatable language, (3) tailoring messages, (4) use of gain-framed messages, (5) use of trusted messengers and (6) use of research to test messages.

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Tài liệu tham khảo

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