Few comments on business organizations are more damning than the suggestion that they are resistant to change. The refusal to embrace change, whether in response to consumer demand or altered economic, social or even political conditions, is generally perceived as a major factor behind the failure of organizations.
Từ khóa
Tài liệu tham khảo
Kitchen, P.J. and Daly, F. (2002), “Internal communication during change management”, Corporate Communications, Vol. 7 No. 1, pp. 46‐53, ISSN 1356‐3289.
