Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies

Journal of Retailing - Tập 88 Số 4 - Trang 542-555 - 2012
Scott MacKenzie1, Philip M. Podsakoff2
1Department of Marketing, Kelley School of Business, Indiana University, Bloomington, IN 47405, United States
2Department of Management at the Kelley School of Business, Indiana University, Bloomington, IN 47405, United States

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