Commentary on Relationship-Based Marketing Communication

Australasian Marketing Journal - Tập 7 - Trang 118-120 - 1999
Tom Duncan1, Sandra Moriarty2
1University of Colorado, USA
2University of Colorado USA

Tài liệu tham khảo

Duncan T. Moriarty S.E. Driving Brand Value Using Integrated Marketing to Manage Profitable Stakeholder Relationships 1997 McGraw Hill New York Grönroos C., 1994, Asia-Australia Marketing Journal, 2, 9, 10.1016/S1320-1646(94)70275-6 Gummesson E., 1994, International Journal of Service Industry Management, 5, 5, 10.1108/09564239410074349 Knox S., 1995, Advances in Relationship Marketing, Adrian Payne, 247 Whitely R., 1994, Sales & Marketing Management, 146, 31