Commentary on Relationship-Based Marketing Communication
Tài liệu tham khảo
Duncan T. Moriarty S.E. Driving Brand Value Using Integrated Marketing to Manage Profitable Stakeholder Relationships 1997 McGraw Hill New York
Grönroos C., 1994, Asia-Australia Marketing Journal, 2, 9, 10.1016/S1320-1646(94)70275-6
Gummesson E., 1994, International Journal of Service Industry Management, 5, 5, 10.1108/09564239410074349
Knox S., 1995, Advances in Relationship Marketing, Adrian Payne, 247
Whitely R., 1994, Sales & Marketing Management, 146, 31