Co‐managing online privacy: a call for joint ownership

Journal of Consumer Marketing - Tập 20 Số 7 - Trang 686-702 - 2003
Oswald A. J.Mascarenhas1, RamKesavan2, Michael D.Bernacchi2
1Charles H. Kellstadt Professor of Marketing, College of Business Administration, University of Detroit Mercy, Detroit, Michigan, USA
2Professor of Marketing, College of Business Administration, University of Detroit Mercy, Detroit, Michigan, USA

Tóm tắt

Từ khóa


Tài liệu tham khảo

Baker, R.C., Dickinson, R. and Hollander, S. (1986), “Big Brother 1994: marketing data and the IRS”, Journal of Public Policy and Marketing, Vol. 5, pp. 227‐42.

Balkin, J.M. (1990), “The Hohfeldian approach to law and semiotics”, University of Miami Law Review, Vol. 44, pp. 1119‐36.

10.1145/293411.293461

Cannon, D.A. (2002), “The ethics of database marketing: personalization and database marketing – if done correctly – can serve both the organization and the customer”, Information Management Journal, Vol. 36 No. 3, May‐June, pp. 42‐5.

10.1509/jppm.19.1.7.16951

Cooray, M. (1998), “Human rights: rights without duties,” Australian Achievement, Sydney.

10.1002/dir.4000090204

10.1509/jppm.19.1.20.16944

10.1002/(SICI)1522-7138(199722)11:3<32::AID-DIR6>3.0.CO;2-Y

Federal Trade Commission (FTC) (1998a), FTC Releases Report on Consumers’ Online Privacy, FTC Press Release dated June 4, 1998; FTC File No. 954‐4807.

Federal Trade Commission (FTC) (1998b), Consumer Privacy on the World Wide Web: prepared Statement presented to the Subcommittee on Telecommunications, Trade and Consumer Protection of the House Committee on Commerce, US House Representatives, July 21, Washington, DC.

Federal Trade Commission (FTC) (2000), Privacy Online: Fair Information Practices in the Electronic Marketplace, Report to Congress, May 2000, available at: www.ftc.gov.

Foxman, E.R. and Kilcoyne, P. (1993), “Information technology, marketing practice, and consumer privacy: ethical issues,” Journal of Public Policy and Marketing, Vol. 12, Spring, pp. 106‐19.

Goodwin, C. (1991), “Privacy: recognition of a consumer right,” Journal of Public Policy and Marketing, Vol. 10, Spring, pp. 149‐66.

10.2307/785533

Hohfeld, W.N. (1919), Some Fundamental Legal Conceptions as Applied in Judicial Reasoning, Westport, CT.

Jarvis, S. (2000), “Companies tell all about consumer privacy”, Marketing News, Vol. 34, December 4, p. 3.

Jones, M.G. (1991), “Privacy: a significant marketing issue for the 1990s,” Journal of Public Policy and Marketing, Vol. 10, Spring, pp. 133‐48.

10.1509/jppm.22.1.83.17623

10.2307/1372879

10.1509/jppm.19.1.1.16934

10.1509/jppm.19.2.238.17136

10.1509/jppm.19.1.54.16942

10.1111/j.1745-6606.2002.tb00419.x

10.2307/3478805

10.1108/eb022661

10.1509/jppm.19.1.62.16949

Sterling, R.A. (1983), “Privacy computerized information systems, and the common law: a comparative study in the private sector”, Gonzaga Law Review, Vol. 18, pp. 567‐604.

10.2307/1321160

10.1509/jppm.22.1.58.17619

Westin, A.F. (1992), “Privacy: a private future”, American Demographics, Vol. 14, August, p. 19.