FindingsClosed‐loop product lifecycle management (PLM), is a new principle that is gradually taking hold in the engineering world. The idea is to continuously gather data on the condition and performance of a product throughout its life and use that information to predict its remaining lifetime, possibly extend the overall product life, cut maintenance costs, lessen the impact on the environment through more effective reuse and recycling and ultimately improve the design of future products. In Europe, this concept is being developed through PROMISE, an EU‐funded project bringing together 25 partners in nine countries.