Changing Norms to Change Behavior

Annual Review of Psychology - Tập 67 Số 1 - Trang 339-361 - 2016
Dale T. Miller1, Deborah A. Prentice2
1Graduate School of Business, Stanford University, Stanford, California, 94305
2Department of Psychology, Princeton University, Princeton, New Jersey 08540,

Tóm tắt

Providing people with information about the behavior and attitudes of their peers is a strategy commonly employed by those seeking to reduce behavior deemed harmful either to individuals (e.g., high alcohol consumption) or the collective (e.g., high energy consumption). We review norm-based interventions, detailing the logic behind them and the various forms they can take. We give special attention to interventions designed to decrease college students' drinking and increase environment-friendly behaviors. We identify the conditions under which norm information has the highest likelihood of changing the targeted behavior and discuss why this is the case.

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