Cartoon embellishments in informative presentations

AV communication review - Tập 28 - Trang 39-46 - 1980
Edward H. Sewell1, Roy L. Moore2
1Department of Performing Arts and Communications, Virginia Polytechnic Institute and State University, Blacksburg
2Georgia State University, Atlanta

Tóm tắt

What effect does the inclusion of cartoon embellishments have on printed and audiovisual presentations? College students read, listened to, or viewed a presentation about the library. Some presentations included cartoons. The results suggest that if comprehension is the only goal, the printed text without cartoons is just as effective as cartoons or audiovisual presentations. If enjoyment is a factor, cartoons or audiovisual presentations should be considered.

Tài liệu tham khảo

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