Can health “halos” extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions

Journal of Business Research - Tập 75 - Trang 221-228 - 2017
My Bui1, Andrea Heintz Tangari2, Kelly L. Haws3
1Department of Marketing and Business Law, Loyola Marymount University, One LMU Drive, MS 8385, Los Angeles, CA 90045, United States
2Department of Marketing and Global Supply Chain Management, Mike Ilitch School of Business, Wayne State University, Detroit, MI 48202, United States
3Owen Graduate School of Management, Vanderbilt University, 401 21st Avenue South, Nashville, TN, United States

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