CERC as a Theoretical Framework for Research and Practice

Health Promotion Practice - Tập 9 Số 4_suppl - Trang 26S-34S - 2008
Shari R. Veil1, Barbara Reynolds2, Timothy L. Sellnow3, Matthew W. Seeger4
1Gaylord College of Journalism and Mass Communication at the University of Oklahoma in Norman, Oklahoma
2Office of Enterprise Communication at the Centers for Disease Control and Prevention in Atlanta, Georgia
3Department of Communication at the University of Kentucky in Lexington, Kentucky
4Department of Communication at the Wayne State University in Detroit, Michigan

Tóm tắt

Health communicators at the Centers for Disease Control and Prevention (CDC) have developed an integrated model titled Crisis and Emergency Risk Communication (CERC) as a tool to educate and equip public health professionals for the expanding communication responsibilities of public health in emergency situations. This essay focuses on CERC as a general theoretical framework for explaining how health communication functions within the contexts of risk and crisis. Specifically, the authors provide an overview of CERC and examine the relationship of risk communication to crisis communication, the role of communication in emergency response, and the theoretical underpinnings of CERC. The article offers an initial set of propositions based on the CERC framework and concludes with a discussion of future directions.

Từ khóa


Tài liệu tham khảo

1995, Marketing social change: Changing behavior to promote health, social development, and the environment

1992, Designing health communication campaigns: What works?

Ballard-Reisch, D., Clements-Nolle, K., Jenkins, T., Sacks, T., Pruitt, K. & Leathers, K. (2007). Applying the crisis and emergency risk communication (CERC) integrative model to bioterrorism preparedness: A case study. In M. W. Seeger, T. L. Sellnow, & R. R. Ulmer (Eds.), Crisis communication and the public health (pp. 203-219). Cresskill, NJ: Hampton.

1986, Social foundations of thought and action: A social cognitive theory

Bandura, A. (1991). Self-efficacy mechanism in physiological activation and health-promoting behavior. In J. Madden, IV (Ed.), Neurobiology of learning, emotion and affect (pp. 229-270). New York: Raven.

Bandura, A. (1994). Self-efficacy. In V. S. Ramachaudran (Ed.), Encyclopedia of human behavior (Vol. 4, pp. 71-81). New York: Academic Press. Reprinted in Encyclopedia of mental health , by H. Friedman Ed. 1998 . San Diego, CA: Academic Press.

1997, Self efficacy: The exercise of control

1995, Accounts, excuses, apologies: A theory of image restoration strategies

10.1080/10510979509368441

10.1016/S0363-8111(97)90023-0

10.1080/01463370009385578

10.2105/AJPH.94.12.2051

Bradbury, J.A., Branch, K.M. & Focht, W. (1999). Trust and public participation in risk policy issues. In R. E. Lofstedt & G. Cvetkovich (Eds.), Social trust and the management of risk (pp. 117-127). London: Earthscan.

2003, Emergency risk communication CDCynergy (CD-ROM)

2007, Emergency preparedness and response

2007, Crisis and emergency risk communication (CERC)

1995, Management Communication Quarterly, 4, 447

2007, Ongoing crisis communication: Planning, managing, and responding

10.1080/713851965

10.1080/713851971

Dahlberg, L.L. & Krug, E.G. (2002). Violence-A global public health problem. In E. G. Krug, L. L. Dahlberg, J. A. Mercy, A. B. Zwi, & R. Lozano (Eds.), World Report on Violence and Health (pp. 1-56). Geneva , Switzerland: World Health Organization.

10.1080/108107301752384415

1986, Crisis management: Planning for the inevitable

1975, Belief, attitude, intention and behavior: An introduction to theory and research

10.3201/eid0604.000403

1967, The discovery of grounded theory: Strategies for qualitative research

1991, Health promotion planning: An education and environmental approach

2002, Speaking of health: Assessing health communication strategies for diverse populations

10.1177/109019818401100101

10.1111/j.1539-6924.1988.tb01168.x

Kreps, G.L. (2001). The evolution and advancement of health communication inquiry. In W. B. Gudykunst (Ed.), Communication Yearbook 24 (pp. 231-253). Thousand Oaks, CA: Sage.

2005, Engaging organizational communication theory & research: Multiple perspectives

1990, Communication of emergency public warnings

2003, Making Sense of Organizational Change

10.2307/41165747

10.1080/108107301317140823

2002, Communicating public health information effectively: A guide for practitioners

10.1080/713851975

Ray, E.B. & Donohew, L. (1990). Introduction: Systems perspectives on health communication . In E. B. Ray & L. Donohew (Eds.). Communication and health: Systems and applications (pp. 3-9). Hillsdale, NJ: Lawrence Erlbaum.

10.1111/j.1540-4560.1992.tb01949.x

2002, Crisis and emergency risk communication

10.1080/10810730590904571

2003, Diffusion of innovations

2002, "Fear is spreading faster than SARS"-And so it should

Seeger, M.W. & Reynolds, B. (2007). Crisis communication and the public health: Integrated approaches and new imperatives. In M. W. Seeger, T. L. Sellnow, & R. R. Ulmer (Eds.), Crisis communication and the public health (pp. 3-20). Cresskill, NJ: Hampton.

Seeger, M.W., Reynolds, B. & Sellnow, T.L. (in press). Crisis and emergency risk communication in health contexts: Applying the CDC model to pandemic influenza. Health Promotion Practice.

2003, Communication and organizational crisis

Ulmer, R.R., Alvey, R.J. & Kordsmeier, J. (2007). Best practices in public health communication: Managing West Nile virus in Arkansas from 2002-2003 . In M. W. Seeger, T. L. Sellnow, & R. R. Ulmer (Eds.), Crisis communication and the public health (pp. 97-110). Cresskill, NJ: Hampton.

2000, Healthy People 2010

2001, Making health communication programs work

10.1080/00909880601065649

10.1016/j.pubrev.2007.05.015

10.1080/0882409052000343499

10.1111/j.1467-6486.1988.tb00039.x

10.1287/orsc.1050.0133

2000, Effective health risk messages