Buying Business Services
Tóm tắt
Từ khóa
Tài liệu tham khảo
Anderson, J.C. and Narus, J.A. (1999), Business Market Management, Prentice‐Hall, Englewood Cliffs, NJ.
Kotabe, M. (1992), Global Outsourcing Strategy: R&D, Manufacturing, and Marketing Interface, Quorum Books, New York, NY.