Phần mềm quản lý doanh nghiệp trong các công ty công nghệ cao: trường hợp ngành dịch vụ CNTT

Emerald - Tập 25 Số 2 - Trang 132-146 - 2010
Blanca Hernandez1, Julio Jimenez1, M. José Martin1
1Marketing and Business Administration Department, Faculty of Economics and Business Studies, University of Zaragoza, Zaragoza, Spain

Tóm tắt

Mục đíchMục tiêu của bài báo là phân tích sự chấp nhận phần mềm quản lý doanh nghiệp bằng cách tập trung vào các công ty công nghệ cao chuyên về công nghệ thông tin và thuộc về lĩnh vực dịch vụ (các công ty công nghệ thông tin cao cấp).Thiết kế/phương pháp/tiếp cậnCác tác giả đã áp dụng một mô hình chấp nhận công nghệ mở rộng (TAM) bao gồm các biến liên quan đến sự tương thích công nghệ và mua sắm trực tuyến. Mô hình này đã được kiểm tra thông qua mô hình phương trình cấu trúc.Kết quảKết quả cho thấy rằng các công ty công nghệ cao trong lĩnh vực CNTT phải hiểu rõ mối quan hệ giữa các công nghệ thông tin (CNTT) khác nhau và do đó cần phải thu nhận kiến thức công nghệ. Kiến thức công nghệ này cho phép các công ty cải thiện nhận thức của họ về tính dễ sử dụng và tính hữu ích, từ đó thu được kết quả tốt hơn trong việc tin học hóa quản lý của họ.Giới hạn/Ý nghĩa nghiên cứuCác công ty công nghệ cao trong lĩnh vực CNTT cần nhận thức rằng việc đầu tư vào một CNTT cụ thể có thể ảnh hưởng đến hiệu suất của các CNTT khác sau này, do các yếu tố cộng hưởng từ việc áp dụng các hệ thống bổ sung. Do đó, đầu tư liên tục vào CNTT khuyến khích việc thu nhận kiến thức công nghệ có thể được khai thác trong việc tin học hóa các chức năng tổ chức chính và dẫn đến hiệu quả tổng thể cao hơn.Tính độc đáo/gía trịCác nghiên cứu về các công ty công nghệ cao trong lĩnh vực CNTT dựa trên các mô hình hành vi, như TAM, còn thiếu. Hiểu biết về cách các công ty sản xuất CNTT như một đầu ra cũng sử dụng nó như một đầu vào trong quy trình sản xuất của họ cho phép chúng ta đánh giá tầm quan trọng của việc thu nhận kiến thức công nghệ. Hơn nữa, các công ty công nghệ cao trong lĩnh vực CNTT có ảnh hưởng đến hầu hết các lĩnh vực kinh tế vì họ thường xử lý việc triển khai, bảo trì và phát triển CNTT cho các công ty khác.

Từ khóa


Tài liệu tham khảo

Achjari, D. and Quaddus, M.A. (2003), “Roles of formal/informal networks and perceived compatibility in the diffusion of world wide web: the case of Indonesian banks”, Proceedings of the 36th Hawaii International Conference on System Science. Agarwal, R. and Karahanna, E. (1998), “The antecedents and consequents of user perceptions in information technology adoption”, Decision Support System, Vol. 22 No. 1, pp. 15‐29. Agarwal, R. and Prasad, J. (1997), “The role of innovation characteristics and perceived voluntariness in the acceptance of information technologies”, Decision Science, Vol. 28 No. 3, pp. 557‐82. Agarwal, R. and Prasad, J. (1999), “Are individual differences germane to the acceptance of new information technologies?”, Decision Sciences, Vol. 30 No. 2, pp. 361‐91. Ahn, T., Ryu, S. and Han, I. (2004), “The impact of the online and offline features on he user acceptance of internet shopping malls”, Electronic Commerce Research and Applications, Vol. 3 No. 4, pp. 405‐20. Ajzen, I. and Fishbein, M. (1980), Understanding Attitudes and Predicting Social Behavior, Prentice Hall, Englewood Cliffs, NJ. Altobello, S., Grandon, E. and Mykytyn, P. (2008), “Predicting electronic commerce adoption in Chilean SMEs”, Journal of Business Research, Vol. 61 No. 6, pp. 697‐705. Amoako‐Gyampah, K. and Salam, A.F. (2004), “An extension of the technology acceptance model in an ERP implementation environment”, Information & Management, Vol. 41 No. 6, pp. 731‐45. Anderson, J.C. and Gerbing, D.W. (1988), “Structural equation modelling in practice: a review and recommend two‐step approach”, Psychological Bulletin, Vol. 103 No. 3, pp. 411‐23. Angeles, R. and Nath, R. (2000), “An empirical study of EDI trading partner selection criteria in customer‐supplier relationship”, Information & Management, Vol. 37, pp. 241‐55. Arunchalam, V. (1997), “Electronic data interchange: issues in adoption and management”, Information Resources Management Journal, Vol. 10 No. 2, pp. 22‐31. Bagozzi, R.P. and Yi, Y. (1988), “On the evaluation of structural equation models”, Academy of Marketing Science, Vol. 16 No. 1, pp. 74‐94. Barkema, H. and Vermeulen, F. (1998), “International expansion through start‐up or acquisition: a learning perspective”, Academy of Management Journal, Vol. 41 No. 1, pp. 7‐26. Barwise, P., Elberse, A. and Hammond, K. (2002), Marketing and the Internet: a Research Review, London Business School, London. Benamati, J. and Rajkumar, T.M. (2002), “The application development outsourcing decision: an application of the technology acceptance model”, The Journal of Computer Information Systems, Vol. 42 No. 4, pp. 35‐43. Bentler, P.M. (1995), EQS Structural Equations Program Manual, Multivariate Software, Encino, CA. Brady, M., Fellenz, M.R. and Brookes, R. (2008), “Researching the role of information and communications technology (ICT) in contemporary marketing practices”, Journal of Business & Industrial Marketing, Vol. 23 No. 2, pp. 108‐14. Chang, Y.H., Lee, J.B. and Nam, K.C. (1999), “A study of the framework of IS department innovation”, Management Information Systems Research, Vol. 9 No. 3, pp. 25‐46. Chen, L. and Tan, J. (2004), “Technology adaptation in e‐commerce: key determinants of virtual stores acceptance”, European Management Journal, Vol. 22 No. 1, pp. 74‐86. Chen, L., Gillenson, M. and Sherrel, D. (2002), “Enticing online consumers: an extended technology acceptance perspective”, Information & Management, Vol. 39, pp. 705‐19. Choi, H.‐Y. and Choi, H. (2003), “An exploratory study and design of cross‐cultural impact of information systems managers' performance, job satisfaction and managerial value”, Journal of Global Information Management, Vol. 11 No. 2, pp. 1‐31. Chwelos, P., Benbasat, I. and Dexter, A. (2001), “Research report: empirical test of an EDI adoption model”, Information Systems Research, Vol. 12 No. 3, pp. 304‐21. Dadzie, K.Q., Johnston, W.J. and Pels, J. (2008), “Business‐to‐business marketing practices in West Africa, Argentina and the United States”, The Journal of Business & Industrial Marketing, Vol. 23 No. 2, p. 115. Dahlen, M. (2002), “Learning the web: internet user experience and response to web marketing in Sweden”, Journal of Interactive Advertising, Vol. 3 No. 1. Davis, F.D. (1989), “Perceived usefulness, perceived ease of use and user acceptance of information technology”, MIS Quarterly, Vol. 13 No. 3, pp. 319‐39. Davis, F.D., Bagozzi, R. and Warhaw, P. (1989), “User acceptance of computer technology: a comparison of two theoretical models”, Management Science, Vol. 35 No. 8, pp. 982‐1002. Dishaw, M. and Strong, D. (1999), “Extending the technology acceptance model with task‐technology fit constructs”, Information & Management, Vol. 36 No. 1, pp. 9‐21. Drucker, P. (1985), Innovation and Entrepreneurship: Practice and Principles, Pan Books, London, p. 306. Eastin, M.S. (2002), “Diffusion of e‐commerce: an analysis of the adoption of four e‐commerce activities”, Telematics and Informatics, Vol. 19, pp. 251‐67. Emmanouilides, C. and Hammond, K. (2000), “Internet usage: predictors of active users and frequency of use”, Journal of Interactive Marketing, Vol. 14 No. 2, pp. 17‐32. European Commission (2007), “Towards a European research area science, technology and innovation, Key Figures 2007”, available at: http://ec.europa.eu/invest‐in‐research/pdf/download_en/keyfigures_071030_web.pdf. Fornell, C. and Larcker, D. (1981), “Structural equation models with unobserved variables and measurement error”, Journal of Marketing Research, Vol. 36 No. 3, pp. 39‐50. Garau, J.B. and Orfila‐Sintes, F. (2008), “Internet innovation for external relations in the Balearic hotel industry”, Journal of Business & Industrial Marketing, Vol. 23 No. 1, pp. 70‐80. Garrido, M.J., Gutiérrez, A.M. and San José, R. (2006), “Determinants of internet use in the purchasing process”, Journal of Business & Industrial Marketing, Vol. 21 No. 3, pp. 164‐74. Gefen, D. (2000), “It is not enough to be responsive: the role of cooperative intentions in MRP II adoption”, The Data Base for Advances in Information Systems, Vol. 31 No. 2, pp. 65‐79. Gefen, D. and Straub, D.W. (2000), “The relative importance of perceived ease of use in IS adoption: a study of e‐commerce adoption”, Journal of the Association for Information Systems, Vol. 1 No. 8, pp. 1‐30. Gefen, D. and Straub, D.W. (1997), “Gender differences in the perception and use of e‐mail: an extension to the technology acceptance model”, MIS Quarterly, Vol. 21 No. 4, pp. 389‐400. Goldsmith, R.E. (2002), “Explaining and predicting consumer intention to purchase over the internet: an exploratory study”, Journal of Marketing Theory and Practice, Vol. 10 No. 2, pp. 22‐8. Grandon, E. and Pearson, J.M. (2004), “Electronic commerce adoption: an empirical study of small and medium US businesses”, Information & Management, Vol. 42 No. 1, pp. 197‐216. Haider, H. and Frensch, P. (1999), “Information reduction during skill acquisition: the influence of task instruction”, Journal of Experimental Psychology Applied, Vol. 5 No. 2, pp. 129‐51. Hair, J.F., Anderson, R.E., Tatham, R.L. and Black, W.C. (1999), Multivariate Data Analysis, Prentice Hall, Upper Saddle River, NJ. Hartwick, J. and Barki, H. (1994), “Explaining the role of user participation in information systems use”, Management Science, Vol. 40 No. 4, pp. 440‐65. Hausman, A. (2005), “Innovativeness among small businesses: theory and propositions for future research”, Industrial Marketing Management, Vol. 34 No. 8, pp. 773‐82. Henderson, R. and Divett, M.J. (2003), “Perceived usefulness, ease of use and electronic supermarket use”, International Journal of Human‐Computer Studies, Vol. 59 No. 3, pp. 383‐95. Hildebrandt, L. (1987), “Consumer retail satisfaction in rural areas: a re‐analysis of survey data”, Journal of Economic Psychology, Vol. 8, pp. 19‐42. Hill, T., Smith, N.D. and Mann, M.F. (1987), “Role of efficacy expectations in predicting the decision to use advanced technologies: the case of computers”, Journal of Applied Psychology, Vol. 72 No. 2, pp. 307‐13. Holland, C. and Light, B. (1999), “A critical success factors model for ERP implementation”, IEEE Software, Vol. 16 No. 3, pp. 30‐6. Horton, R.P., Buck, T., Waterson, P.E. and Clegg, C.W. (2001), “Explaining intranet use with the technology acceptance model”, Journal of Information Technology, Vol. 16 No. 4, pp. 237‐49. Igbaria, M., Guimaraes, T. and Davis, G.B. (1995), “Testing the determinants of microcomputer usage via a structural equation model”, Journal of Management Information Systems, Vol. 11 No. 4, pp. 87‐114. INE (2006), “Estadística”, available at: www.ine.es/inebase/cgi/um?M=%2Ft09%2Fe02%2Fa2006‐2007&O=pcaxis&N=&L=. Jöreskog, K. and Sörbom, D. (1993), LISREL 8 Structural Equation Modelling with the Simples Command Language, Scientific Software International, Chicago, IL. Kaefer, F. and Bendoly, E. (2004), “Measuring the impact of organizational constraint on the success of business e‐commerce efforts: a transactional focus”, Information & Management, Vol. 41, pp. 529‐41. Karahanna, E. and Straub, D.W. (1999), “The psychological origins of perceived usefulness and ease of use”, Information & Management, Vol. 35, pp. 237‐50. Keil, M., Beranek, P.M. and Konsynski, B.R. (1995), “Usefulness and ease of use: field study evidence regarding task considerations”, Decision Support Systems, Vol. 13 No. 1, pp. 75‐91. King, S.F. and Burgess, T.F. (2008), “Understanding success and failure in customer relationship management”, Industrial Marketing Management, Vol. 37, pp. 421‐31. Ko, E., Kim, S.H., Kim, M. and Woo, J.Y. (2008), “Organizational characteristics and the CRM adoption process”, Journal of Business Research, Vol. 61, pp. 65‐74. Koufaris, M. (2002), “Applying the technology acceptance model and flow theory to online consumer behaviour”, Information Systems Research, Vol. 13 No. 2, pp. 205‐23. Kula, V. and Tatoglu, E. (2003), “An exploratory study of internet adoption by SMEs in an emerging market economy”, European Business Review, Vol. 15 No. 5, pp. 324‐34. Lau, C.‐M., Yiu, D.Y., Yeung, P.‐K. and Lu, Y. (2008), “Strategic orientation of high‐technology firms in a transactional economy”, Journal of Business Research, Vol. 61, pp. 765‐77. Lee, Y., Kozar, K.A. and Larsen, K.R.T. (2003), “The technology acceptance model: past, present, and future”, Communications of the Association of Information Systems, Vol. 12, pp. 752‐80. Legris, P.J., Ingham, J. and Collerette, P. (2003), “Why do people use information technology? A critical review of the technology acceptance model”, Information & Management, Vol. 40 No. 3, pp. 191‐204. Lehman, M.M. (1997), “Laws of software evolution revisited”, Proceedings of EWSPT'96, Nancy, 9‐11 October 1996, LNCS 1149, Springer, Berlin, pp. 108‐24. Leung, L. (2001), “College student motives for chatting on ICQ”, New Media and Society, Vol. 3 No. 4, pp. 483‐500. Liao, Z. and Cheung, M. (2001), “Internet based e‐shopping and consumer attitudes: an empirical study”, Information & Management, Vol. 38, pp. 299‐306. Liaw, S.S. and Huang, H.M. (2003), “An investigation of user attitudes toward search engines as an information retrieval tool”, Computers in Human Behavior, Vol. 19 No. 6, pp. 751‐65. Liaw, S.S., Chang, W.C., Hung, W.H. and Huang, H.M. (2006), “Attitudes toward search engines as a learning assisted tool: approach of Liaw and Huang's research model”, Computers in Human Behavior, Vol. 22 No. 3, pp. 501‐17. Lin, C.C.J. and Lu, H. (2000), “Towards an understanding of the behavioural intention to use a web site”, International Journal of Information Management, Vol. 20 No. 3, pp. 197‐208. Liu, X. and Wei, K.K. (2003), “An empirical study of product differences in consumers' e‐commerce adoption behaviour”, Electronic Commerce Research and Applications, Vol. 2 No. 3, pp. 229‐39. Luarn, P. and Li, H.‐H. (2005), “Toward an understanding of the behavioral intention to use mobile banking”, Computers in Human Behavior, Vol. 21 No. 6, pp. 873‐91. McDonald, R. (1981), “The dimensionality of test and items”, British of Journal of Mathematical and Statistical Psychology, Vol. 34, pp. 110‐7. McFarland, D. and Hamilton, D. (2006), “Factors affecting student performance and satisfaction: online versus traditional course delivery”, The Journal of Computer Information Systems, Vol. 46 No. 2, pp. 25‐33. Marchal, B., Mikula, N.H. and Webber, D. (1998), Guidelines for Using XML for Electronic Data Interchange, XML/EDI Group, Alexandria, VA. Mehrtens, J.P., Cragg, B. and Mills, A.M. (2001), “A model of internet adoption by SMEs”, Information & Management, Vol. 39 No. 3, pp. 165‐76. Mirchandani, A.A. and Motwani, J. (2001), “Understanding small business electronic commerce adoption: an empirical analysis”, Journal of Computer Information Systems, Vol. 41 No. 3, pp. 70‐3. Moore, G.C. and Benbasat, I. (1991), “Development of an instrument to measure the perceptions of adopting an information technology innovation”, Information Systems Research, Vol. 2 No. 3, pp. 192‐222. Narasingham, O., Rajiv, S. and Dutta, S. (2006), “Absorptive capacity in high‐technology markets: the competitive advantage of the haves”, Marketing Science, Vol. 25 No. 5, pp. 510‐49. Ngai, E.W.T. (2005), “Customer relationship management research: 1999‐2002 an academic literature review and classification”, Marketing Intelligence & Management, Vol. 23 No. 6, pp. 582‐605. Noori, B. and Salimi, M.H. (2005), “A decision‐support system for business‐to‐business marketing”, The Journal of Business & Industrial Marketing, Vol. 20 Nos 4/5, pp. 226‐36. Norman, D.A. (1998), The Invisible Computer, MIT Press, Cambridge, MA. Nunnally, J. (1978), Psychometric Theory, 2nd ed., McGraw‐Hill, New York, NY. Nurosis, M. (1993), Statistical Data Analysis, SPSS Inc., Chicago, IL. Ong, C., Lai, J. and Wang, Y. (2004), “Factors affecting engineer's acceptance of asynchronous e‐learning systems in high‐tech companies”, Information & Management, Vol. 41, pp. 795‐804. Park, J.‐H., Suh, H.‐J. and Yang, H.‐D. (2007), “Perceived absorptive capacity of individual users in performance of enterprise resource planning (ERP) usage: the case for Korean firms”, Information & Management, Vol. 44, pp. 300‐12. Pijpers, G.G.M., Bemelmans, T.M.A., Heemstra, F.J. and Van Montfort, K.A.G.M. (2001), “Senior executives' use of information technology”, Information and Software Technology, Vol. 43, pp. 959‐71. Poon, W.‐C. (2008), “Users' adoption of e‐banking services: the Malaysian perspective”, Journal of Business & Industrial Marketing, Vol. 23 No. 1, pp. 59‐69. Premkumar, G. and Bhattacherjee, A. (2008), “Explaining information technology usage: a test of competing models”, Omega, Vol. 36, pp. 64‐75. Premkumar, G. and Roberts, M. (1999), “Adoption of new information technologies in rural small businesses”, Omega, Vol. 27 No. 4, pp. 467‐84. Quelch, J.A. and Klein, L.R. (1996), “The internet and international marketing”, Sloan Management Review, Vol. 37 No. 3, pp. 60‐75. Rao, S.S., Metts, G. and Mora, C.A. (2003), “Electronic commerce development in small and medium sized enterprises”, Business Process Management Journal, Vol. 9 No. 1, pp. 11‐33. Richey, R.G., Tokman, M. and Skinner, L.R. (2008), “Exploring collaborative technology utilization in retailer‐supplier performance”, Journal of Business Research, Vol. 61, pp. 842‐9. Riemenschneider, C. and McKinney, V.R. (2001), “Assessing belief differences in small business adopters and non‐adopters of web‐based e‐commerce”, The Journal of Computer Information Systems, Vol. 42 No. 2, pp. 101‐8. Riemenschneider, C.K. and Hardgrave, B.C. (2001), “Explaining software development tool use with the technology acceptance model”, The Journal of Computer Information Systems, Vol. 41 No. 4. Riemenschneider, C.K., Harrison, D.A. and Mykytyn, P.P.J. (2003), “Understanding IT adoption decisions in small business: integrating current theories”, Information & Management, Vol. 40, pp. 269‐85. Robinson, J.R.L., Marshall, G.W. and Stamps, M.B. (2005), “Sales force use of technology: antecedents to technology acceptance”, Journal of Business Research, Vol. 58, pp. 1623‐31. Rogers, E.M. (1983), Diffusion of Innovations, The Free Press, New York, NY. Rogers, E.M. (1995), Diffusion of Innovations, 4th ed., The Free Press, New York, NY. Roy, S. and Sivakumar, K. (2007), “The role of information technology adoption in the globalization of business buying behavior: a conceptual model and research propositions”, Journal of Business & Industrial Marketing, Vol. 22 No. 4, pp. 220‐7. Sadri, G. and Robertson, I.T. (1993), “Self‐efficacy and work‐related behaviour: a review and meta‐analysis”, Applied Psychology: An International Review, Vol. 42 No. 2, pp. 139‐52. Scala, S. and McGrawth, J.R. (1993), “Advantages and disadvantages of electronic data interchange: an industry perspective”, Information & Management, Vol. 23, pp. 85‐91. Senecal, S., Pullins, E.P. and Buehrer, R.E. (2007), “The extent of technology usage and salespeople: an exploratory investigation”, The Journal of Business & Industrial Marketing, Vol. 22 No. 1, p. 52. Shang, R.A., Chen, Y.C. and Shen, L. (2005), “Extrinsic versus intrinsic motivations for consumers to shop online”, Information & Management, Vol. 42 No. 3, pp. 401‐13. Shih, H. (2004), “An empirical study on predicting user acceptance of e‐shopping on the web”, Information & Management, Vol. 41, pp. 351‐68. Shirani, A., Aiken, M. and Reithel, B. (1994), “A model of user information satisfaction”, Data Base, Vol. 25 No. 4, pp. 17‐23. Smith, M. and Brynjolfsson, E. (2001), “Consumer decision making at an internet shopbot”, available at: http.//ebusiness.mit.edur/erik. Soliman, K. and Janz, B. (2004), “A exploratory study to identify the critical factors affecting the decision to establish internet based interorganizational information systems”, Information & Management, Vol. 41 No. 6, pp. 697‐707. Steenkamp, J.P. and Van Trijp, H.C.M. (1991), “The use of Lisrel in validating marketing constructs”, International Journal of Research in Marketing, Vol. 8, pp. 283‐99. Straub, D.W. (1989), “Validating instruments in MIS research”, MIS Quarterly, Vol. 13 No. 2, pp. 147‐69. Sun, H. and Zhang, P. (2006), “The role of moderating factors in user technology acceptance”, International Journal of Human‐Computer Studies, Vol. 64 No. 2, pp. 53‐78. Teo, T. and Ranganathan, C. (2004), “Adopters and non‐adopters of business‐to‐business electronic commerce in Singapore”, Information & Management, Vol. 42 No. 1, pp. 89‐102. Thompson, R.L., Higgins, C.A. and Howell, J.M. (1991), “Personal computing: towards a conceptual model of utilization”, MIS Quarterly, Vol. 15 No. 1, pp. 125‐43. Thong, J.Y.L. (2001), “Resource constraints and information systems implementation in Singaporean small businesses”, Omega, Vol. 29 No. 2, pp. 143‐56. Venkatesh, V. and Davis, F.D. (2000), “A theoretical extension of the technology acceptance model: four longitudinal field studies”, Management Sciences, Vol. 46 No. 2, pp. 186‐204. Venkatesh, V. and Morris, M.G. (2000), “Why don't men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behaviour”, MIS Quarterly, Vol. 24 No. 1, pp. 115‐39. Verhoef, P.C. and Langerak, F. (2001), “Possible determinants of consumers' adoption of electronic grocery shopping in The Netherlands”, Journal of Retailing and Consumer Services, Vol. 8, pp. 275‐85. Vijayasarathy, L.R. (2004), “Predicting consumer intentions to use on‐line shopping: the case for an augmented technology acceptance model”, Information & Management, Vol. 41, pp. 747‐62. Ward, M. and Lee, M. (2000), “Internet shopping, consumer search and product branding”, Journal of Product & Brand Management, Vol. 9 No. 1, pp. 6‐20. Woodside, A.G. and Biemans, W.G. (2005), “Modelling innovation, manufacturing, diffusion and adoption/rejection processes”, The Journal of Business & Industrial Marketing, Vol. 20 No. 7, pp. 380‐94. Woszczynski, A.B., Roth, P.L. and Segars, A.H. (2002), “Exploring the theoretical foundations of playfulness in computer interactions”, Computers in Human Behavior, Vol. 18, pp. 369‐88. Wu, J.‐H. and Wang, Y.‐M. (2006), “Measuring ERP success: the ultimate users' view”, International Journal of Operations & Production Management, Vol. 26 No. 8, pp. 882‐903. Wu, J.W., Chen, Y.C. and Lin, L.M. (2007), “Empirical evaluation of the revised end user computing acceptance model”, Computers in Human Behavior, Vol. 23 No. 1, pp. 162‐74. Yu, J., Ha, I., Choi, M. and Rho, J. (2005), “Extending the TAM for a t‐commerce”, Information & Management, Vol. 42 No. 77, pp. 965‐76. Zablah, A.R., Johnston, W.J. and Bellenger, D.N. (2005), “Transforming partner relationships through technological innovation”, The Journal of Business & Industrial Marketing, Vol. 20 No. 7, pp. 355‐64.